socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. The two came up with the idea for CampaignEQ from their time at Beachmint. READ MORE>>.

Tool 178

Tool CPC Santa Monica Commerce 178

socalTECH

FEBRUARY 16, 2010

The site started as a concept that Jeff Nobbs, my co-founder, and myself developed while we were operating a cash-back and coupon website while we were attending USC. What's the story behind the idea--where did it come from, and how did you decide to present it at the business plan competition? So, we decided to go out and do it.

USC 207

USC CPC Sites Startup 207

socalTECH

DECEMBER 15, 2010

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. They can sell those ads on a CPM, CPC, or CPA basis. The idea there is to grow our exchange in Japan, which is the second largest advertising market in the world.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. But I believe it’s a very comprehensive solution and our due diligence with large app developers confirmed as much. I’ll explain in detail below. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

OCTOBER 8, 2014

What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). You can hear many other amazing stories in this 1:1 interview ).

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. How does the aggregation work--are you working with those publishers?

Startup 162

Startup Content Advertising Sites 162

Tech Zulu Event

SEPTEMBER 4, 2012

Then I (Chidi) brainstormed on a little yet brilliant idea to verify who’s right and not. But we cannot deny the fact that some people are shy or uncomfortable to walk up to others and introduce themselves or business ideas. This idea is prohibited by the policy of some social networks to add only the people you know.

Social Network 100

Social Network Networking Advertising Startup 100