CPC Google Ideas Paid Search 
Both Sides of the Table
OCTOBER 8, 2014
What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). Yes, Google won. Google’s Ad Sense did, too.
InfoChachkie
DECEMBER 2, 2009
Your marketing dollars paid for these unattributed customers, but like Wanamaker, you cannot identify when or how. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking.
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