CPC Idealab Networking Product 
socalTECH
MARCH 8, 2013
UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.
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