socalTECH
MARCH 11, 2014
Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.
socalTECH
MARCH 8, 2013
UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions.
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Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.
socalTECH
JUNE 28, 2013
We were limited to using products on the market, and we found that all of them were really designed for advertising networks and marketplaces using a traditional, affiliate model. There are lots of online marketing analytics software products out there. What kinds of customers would want to use your tool?
socalTECH
MARCH 21, 2013
To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. We've been a recognized innovation in Southern California, and we're now ramping our development of compelling consumer products, fueled by accelerator services. It's not strictly cost-per-click ads anymore.
Both Sides of the Table
MARCH 30, 2010
He knows the ad management and ad network businesses. I know that there are competitors, so in typing up my understanding of their product I’m not trying to attack anybody else or claim that we’re the only one who does each thing. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). I like that.
socalTECH
DECEMBER 15, 2010
They can sell those ads on a CPM, CPC, or CPA basis. What's also important, is that people are using the product. Our products include open source, as well as software-as-a-service, hosted products. At that point, we only had a single, open source product, and were pre-revenue. That helps us in many cases.
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