article thumbnail

Docstoc's Jason Nazar Talks About DocStore

socalTECH

It's pretty typical in the life of a startup, where we've proven we have a product people like, and use and demand, and can scale, and we did a pretty effective job of learning about advertising and making revenues off high yielding, CPC advertising. Most people are really glad to have this premium resources, and it's risk free.

article thumbnail

Interview with Robert Flynn, Aggregage

socalTECH

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. You don't see them advertising now, because what good is it for a vendor of technology for the human resources area advertising on MSN, or Icanhazcheezburger? Robert Flynn: Yes.

Startup 162
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. However, Search Engine Management (SEM) is not a “set and forget” exercise. Some might be from banner ads and others may arise from an email campaign. .

Customer 164