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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. It broke the hegemony that the carriers had over software on mobile phones and the industry will forever be changed (for the better) for this. Optimization technology is not new.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. However, Mr. Wanamaker’s name lives on, due to his once lauded quote, which has become an anachronism in today’s highly trackable advertising age. . _.

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