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Midnight Lights Up With $7.5M

socalTECH

Los Angeles-based gaming startup Midnight announced this morning that it has raised $7.5M in its seed funding round.

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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie. They aren’t the only ones. Postie has raised $3.5

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Endgame Lands $17M For Sales Software

socalTECH

Los Angeles-based Endgame, a developer of software that links user behavior with sales opportunities, has raised $17M in funding, according to the company. The funding was split between a $12.25M, Series A funding round led by Menlo Ventures, and an earlier $5M Series Seed funding which was led by Upfront Ventures.

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Greycroft, WndrCo Back Glow For Podcast Subscriptions

socalTECH

Los Angeles-based venture investors Greycroft Partners and Jeffrey Katzenberg's WndrCo have put their backing behind a new startup that helps podcasters fund their shows via their listeners. According to Glow Technologies , it has raised $2.3M According to Glow Technologies , it has raised $2.3M

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Postie Raises $3.5M To Apply Machine Learning To Direct Mail

socalTECH

Los Angeles-based Postie , a new startup focused on using machine learning and "quant marketing" to direct mail, said on Tuesday that it has raised $3.5M in a seed funding. The funding was led by Bonfire Ventures and Crosscut Ventures.

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Privlo Raises $2.1M For Private Mortgage Marketplace

socalTECH

In some what-did-our-spam filter eat-recently funding news, Santa Monica-based Privlo recently raised $2.1M in a seed funding round, for its online marketplace for private mortgage loans. Privlo, which was founded by Michael Slavin, said the new funding came from QED Ventures.

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Hiring Developers Before Product/Market Fit?

SoCal CTO

Hiring seems to be the preferred use of seed funds (by investors and founders), whereas I'd prefer a focus on customer acquisition. In many cases, during my Free Startup CTO Consulting Session with them, we discuss where they are in in the process. The startup founder is definitely not ready to hire a CTO. Far from it.

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