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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. This article originally appeared on Inc.com. question in sales.

Sales 393
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

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LeanLA Presents: Beware of False Prophets

Tech Zulu Event

The venue was lined with vibrant and inviting decor, a spacious loft style presentation room, and plenty of mini-workstations for the motivated and social entrepreneur; a great setting for the presentation at hand. He went on to explain a bit about the customer development model from Blanks: State business model assumptions.

Startup 86