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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. I didn't really set out to write a book. The reason why, is my experience is in early stage sales and more specifically, in early stage customer development.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. He was a life-long entrepreneur and the first business he created out of college (actually, he founded it while he was at Caltech) was a company that manufactured high quality audio speakers. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo!