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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. GoTo.com went on to ink huge distribution deals with Microsoft, AOL & Yahoo! Overture was sold to Yahoo! He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

I opened up an office for them, doing early stage selling, then I built a client services department for HotJobs, and then after Yahoo acquired them, I moved back into sales, in Sales Management, and I helped manage and rebuild a team in San Francisco. I didn't really set out to write a book. It is a playbook.

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