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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. As noted in Hacking Hacker News , the company previously dominated the mindshare of the web development community by facilitating the spread of a random posting on Hacker News.

Customer 195
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User Interface Beyond the Web Site

SoCal CTO

SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. Most founders are fairly passionate about the features and functions of the web site, iPhone application, Facebook application, or whatever web application represents the product.

Web 150
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Do you need to provide RSS? Beyond simple web analytics, what is needed? What’s their specific need / pain?

Develop 396
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32 Questions Developers May Have Forgot to Ask a Startup Founder

SoCal CTO

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. Do you need to provide RSS? Beyond simple web analytics, what is needed? What’s their specific need / pain?

Develop 384
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The Series A Crunch Is For Entrepreneurs Who Can’t Create Their Own Luck

InfoChachkie

The rapid growth of seed investments is the natural result of a number of industry trends, which continue to drive down the cost of launching and operating a web-based business. Customer dollars - Sophisticated entrepreneurs understand that the ideal source of capital is from customers’ wallets. Share and Enjoy.

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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the Flash videos. Marty Zwilling.

Customer 160
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How Pinterest, Tumblr, HootSuite, Klout, Posterous, Bitly and Mashable Rapidly And Repeatedly Hire Great People

InfoChachkie

The Resumator has well over 1,000 customers, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Job Syndication And Customized Job Boards. We just made it really, really easy to get a job online across the web in a couple minutes. Bamboo’s customers include: Pinterest, Klout, DISQUS and SEOmoz.

SaaS 209