Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Customers today trust those they know and those they see others trusting.

Social Media 142

Social Media Media Platform Custom 142

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Custom Customer 82

TechCrunch LA

AUGUST 30, 2022

Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. “Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. ” Genies CEO and founder Akash Nigam. . Image Credits: Genies.

Geni 219

Geni Silver Lake Startup Platform 219

socalTECH

OCTOBER 29, 2008

Pasadena-based Central Desktop, a provider of on-demand project management and collaboration software, has rolled out new social networking features on its site. Central Desktop said the idea is to "deepen customer-to-customer" engagement within its platform.

Social Network 100

Social Network Networking Pasadena Tool 100

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” he asserts that “earned” social engagement drives better business results than paid social exposure.

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. Add content regularly.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. All Your Marketing Apps In One Place. Social Network For Marketers.

Marketing 67

Marketing Help Social Network Class 67

InfoChachkie

NOVEMBER 3, 2014

Search Meets Social = Commerce. The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

socalTECH

JUNE 23, 2010

The firm's CEO is Brian McKelvey , who we caught up with recently to learn more about his background, the firm, and the market it hopes to serve. Brian McKelvey: We're building a virtual world, which attaches to Facebook, MySpace, Twitter, and all the social networks. Thanks for the interview. What's the idea behind Worlize?

Social Network 239

Social Network JavaScript Startup Platform 239

Startup Professionals Musings

JANUARY 31, 2020

The simple solution I recommend to inventors is to find a partner who can focus on business and marketing, while you focus on technology. Here are some of the key entrepreneur characteristics most often overlooked by inventors: Driven by customer-centric view of needs, rather than technology.

Startup 124

Startup Entrepreneur Custom Customer 124

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

JULY 9, 2022

This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Upgrades and troubleshooting can normally be provided over the network, as well. Platform as a Service (PaaS).

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

FEBRUARY 26, 2023

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Network model.

Startup 117

Startup Pricing Custom Customer 117

socalTECH

AUGUST 25, 2010

Encino-based uSamp , the online survey and panel firm, said Wednesday that it is moving into the mobile market, and is adding mobile surveying to its platform. Tags: usamp united sample survey online panel mobile checkin foursquare gowalla facebook social networking places. READ MORE>>.

Mobile 150

Mobile Encino Sample Social Network 150

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Customers today trust those they know and those they see others trusting.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” he asserts that “earned” social engagement drives better business results than paid social exposure.

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

MAY 27, 2020

Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Here the key is to convince customers that you have something really rare, and maybe even entice them into a long-term but affordable relationship. Network model.

Startup 168

Startup Custom Customer Netflix 168

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.

Social Media 88

Social Media Media Marketing Startup 88

TechCrunch LA

APRIL 16, 2019

The New York-based company was founded last year by Gina Bartasi, a fertility industry vet who previously launched Progyny, a fertility benefit solution for employers, and FertilityAuthority.com, an information platform and social network for people struggling with fertility.

Mobile 167

Mobile Pricing Social Network Los Angeles 167

socalTECH

MARCH 29, 2012

We spoke with Matt and Amanda MacNaughton , the brother and sister team behind PromoJam, to hear more about the company's platform. Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. We also have a mobile platform, which integrates with Facebook, Twitter, and MySpace.

Social Media 217

Social Media Startup Platform Media 217

socalTECH

MAY 30, 2019

What we saw with CareerArc, was there was already a tremendous amount of investment in the middle of the market, with all of these different services and products that went into taking care of an employee when they were hired until they were let go. People were not just going to Google, they were looking all over the place.

Content 193

Content Social Network Coach Help 193

Startup Professionals Musings

JANUARY 27, 2019

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. Add content regularly.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

APRIL 24, 2019

Based on my own experience in business over the years, and current coaching efforts, I recommend a focus on the following strategies and attributes: Make your customer the center of everything you do. Customers need to believe that you have their interests at heart. Customers need to believe that you have their interests at heart.

Custom 93

Custom Customer IBM IBM 93

Startup Professionals Musings

JANUARY 24, 2013

After you claim your identity with placeholder domain names, accounts in social networks, and common blogging platforms, your next challenge is to create enough positive content as a “Google wall” to keep negative info out of the top Google search results. The Internet has been a powerful and disruptive technology.

Custom 89

Custom Customer Blogging Content 89

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? Often this ties to marketing support. What’s their specific need / pain?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? Often this ties to marketing support. What’s their specific need / pain?

Develop 384

Develop Development Startup SEO 384

socalTECH

JULY 7, 2011

With the proliferation of social networks, communications clients and VoIP phone services, users often find they need to use multiple ways--Twitter, Facebook, phone, FAX, and more--to communicate with their contacts. You either need to rent space on someone else's telephony platform, or have your own. It's pretty comprehensive.

Social Network 259

Social Network Platform Networking Google 259

Startup Professionals Musings

FEBRUARY 26, 2017

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Customers today trust those they know and those they see others trusting.

Social Media 59

Social Media Media Entrepreneur Platform 59

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. They can then share that across a social network.

Social Network 246

Social Network Mobile Media Examples 246

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media may be low on your list.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 24, 2013

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” Is it Facebook, Twitter, LinkedIn, or one of the other 200 active platforms vying for attention these days? Customers today trust those they know and those they see others trusting.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 66

Social Media Media Tips Platform 66