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AppOnboard raises $15 million to let Android users try before they buy apps on Google Play

TechCrunch LA

Pitching app developers with a new way to convert app browsers into actual customers, AppOnboard has raised $15 million in a new round of funding, the company said. Now Zweig is back again… this time pitching app developers a tool that can help convert browsers into buyers for new applications in app stores around the world.

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6 Cost-Cutting Recommendations For New Entrepreneurs

Startup Professionals Musings

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Now you can do it for free, or a few hundred dollars, with one of the many web building tools available, like Shopify or Weebly.

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Ten Ways to Differentiate Your Customer Service

Startup Professionals Musings

A while back, I wrote about the importance of a “ sustainable competitive advantage ,” and outlined the business plan value and limitations of patents and competitor feature comparisons. But once you start selling products, all of these pale in comparison to your level of customer service. Exceed customer expectations.

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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

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5 Tips To Keep Your Startup Productive, Not Just Busy

Startup Professionals Musings

Yet if that leaves you with no documented business plan or unclear strategy, most investors and even customers will walk away. Use technology and tools, but don’t let them sink you. There are complex processes, like filing a patent, and financial tools that may be new to you, including Excel and Quickbooks.

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7 Goodwill Factors Will Raise Your Business Valuation

Startup Professionals Musings

Make sure they have the tools to support them. With today’s worldwide Internet and social media, your brand impact is not set by what you say, but by numbers of followers, influencers, and satisfied customers. Just be aware that building your customer base first requires deep pockets, or many investors.

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5 Steps To Locking In The Right New Venture Partner

Startup Professionals Musings

An excellent example is the initiative by Elon Musk and Tesla Motors a few years ago to give away their battery patents, to infrastructure and competitive car providers, without transactional agreements. Another partnering model example is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools.

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