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Trackstreet Names VP Sales

socalTECH

Santa Barbara-based TrackStreet , a provider of internet brand protection and analytics software, said today that it has named Ryan Erickson as Vice President of Sales. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok.

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TrackStreet Takes $5.1M For Brand Protection

socalTECH

Santa Barbara-based TrackStreet , a developer of brand protection software, has raised $5.1M According to TrackStreet, it is developing brand protection technology, which uses artificial intelligence and automation to help brands monitor brand, MAP (minimum advertised price), and resale pricing violations.

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The Changing Venture Landscape

Both Sides of the Table

On the other hand, the biggest winners will turn out to be much larger than the prices people paid for them and this will happen faster than at any time in human history. We can’t wait for customers to use the product for 12–18 months and do customer interviews or look at purchase cohorts. just to name a few!

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TrueCar Buys Automotive Information Firm ALG

socalTECH

Santa Monica-based TrueCar , the online publisher of new and used vehicle pricing that is headed by Scott Painter, said Tuesday that it has acquired ALG, Inc. , ALG is based in Santa Barbara, where it will continue to be headquartered. a subsidiary of DealerTrack Holdings. READ MORE>>.

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Non-millennial Bootstrapping – These 50-Something Entrepreneurs Rejected VC $ And Nailed It

InfoChachkie

I have been watching ProductPlan for several years, as the founders are both friends and pillars of the Santa Barbara Startup Community. Greathouse: Great products and companies that came out (of) Santa Barbara. We build product roadmap software – it’s a SaaS company based here in Santa Barbara, California.

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Startup Lessons From Stephen King: Results Vs. Activities

InfoChachkie

In order to pay his college tuition, young Stephen created a sole proprietor startup with a very entrepreneurial pricing structure. Papers that resulted in an “A” grade earned him $20, “B” papers cost his customers $10. Indecisive prospects diffuse a startup's focus and slow its sales velocity. Activities Vs. Results.

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Interview with Jason Lehmbeck, Datapop

socalTECH

That's based on insights into the customer and product, so that we can build relevant, optimized, geotargeted, and customized ads that will engage consumers. That allows marketers to drive a significant increase in sales, and a reduction in cost on the back end. They're a local team out of Santa Barbara.

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