Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. How do people drive SEO growth? Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JANUARY 29, 2017

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

JUNE 30, 2014

The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. I know that finding time is hard, and good writing is simply not what most people do. Cultivate early customers. Find potential partners. It’s a great way to find like-minded people, and get a dialog going.

Startup 101

Startup Blogging Writing Google 101

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? I am a VC.

Marketing 389

Marketing Press Blogging Startup 389

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. Keep sentences short.

SEO 53

SEO Tips Newsletter Statistics 53

Startup Professionals Musings

SEPTEMBER 15, 2013

You don’t need to invent an innovative product to be a real entrepreneur. They are not the generalists required for new product startups. As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Startup Professionals Musings

SEPTEMBER 5, 2013

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

MARCH 25, 2016

The questions that a VC mulls before writing a check are precisely the questions you should be asking yourself. So when Sam Rosen came to me with the idea of disrupting storage with a product that is priced cheaper than existing incumbents and he could build a product that is a better service I was intrigued. Market Size.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Don’t just write a carbon copy of what somebody else is doing.

Blogging 286

Blogging Startup Writing Summary 286

Startup Professionals Musings

AUGUST 10, 2012

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. That's a great question.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

socalTECH

MARCH 21, 2011

Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0. First, talk about what SmartPants Vitamins are? We give it to our own kids.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

APRIL 27, 2011

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. You should start blogging about your business before you have a product, to test interest and establish your credibility. An informal writing style is generally recommended.

Blogging 91

Blogging Search Engine Optimization Services Writing 91

Both Sides of the Table

JANUARY 22, 2014

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Most VCs are book smart.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Startup Professionals Musings

AUGUST 20, 2013

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

NOVEMBER 29, 2010

The biggest roadblock is that startup founders already have too much to do building a product, mapping strategy, courting investors, etc. So finding time is hard, and good writing is simply not what most people do. Cultivate early customers. Find potential partners. Build your brand and get leads today.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO). It pays only if a customer clicks through AND takes a further action (conversion), such as buying a product or filling out a web form.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

JULY 22, 2012

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. No name, picture, address, or business history only convinces customers that you are hiding, located in an un-trustable country, or don’t have a clue.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

DECEMBER 5, 2010

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. No name, picture, address, or business history only convinces customers that you are hiding, located in an untrustable country, or don’t have a clue.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Both Sides of the Table

APRIL 23, 2011

Back to regular writing this week so check back in. Mike built a white label product that let large publishers leverage text based ads by building their own marketplace rather than using Ad Words. ESPN, Forbes, AOL were customers. Do you agree that Google SEO optimized results for high volume search terms are broken? (49:35-51:30).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

APRIL 15, 2010

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Blogs help because sites that update data frequently get higher SEO rankings. Anchor blog in your domain name.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

SoCal CTO

FEBRUARY 20, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Tech Zulu Event

NOVEMBER 11, 2011

One of the hardest things about being a blogger is drawing that line between being a business owner and writing for passion. Most bloggers wouldn’t turn down the opportunity to make a full time income from writing their blog. Who are you writing to…What are their fears, their dreams, their lifestyles? Write your content.

Blogging 83

Blogging Email Writing Sites 83

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Writing specialists. Here are a few examples: Marketing specialists. We are becoming a society of entrepreneurs.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48

Jason Nazar

AUGUST 15, 2013

Increase the production of your content.It’s a simple formula, go to Google and type in this query site:“ name of your site.com ”.The Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Referring Traffic / Press. Distribution Deals.

Web 61

Web Social Media Content Sites 61

socalTECH

JULY 29, 2009

Our model does not involve commissions or revenue share with our customers, unlike the traditional publishing model, where you give out your knowledge for a small fraction of what a publisher gets. Instead of writing a book, we wanted to develop a platform to bring our methods to life, and scale our knowledge.

Geni 100

Geni Web Guide Platform 100

SoCal CTO

MARCH 22, 2007

I am in the middle of writing up some of my thoughts on this and will post about it and let you know. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Jason Nazar

JANUARY 14, 2009

Increase the production of your content. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Create a target list of blogs that could cover your product or content. Make a list of the journalists writing the articles, they’re easy to find on Linkedin and Facebook. Be creative and persistent.

Web 62

Web Social Media Content Sites 62

SoCal Delicious

JANUARY 15, 2010

When you feature a “product of the week&# , “hottest blog post&# , “today’s joke&# or so, then bookmarkers will love it when its URI doesn’t change. Use possible input ($errSrc, $errMsg, …) from the caller to customize the error page. It was fun to write, so go get the best out of it.

SEO 37

SEO IP PHP Blogging 37