Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

AUGUST 25, 2011

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Social media activities require professional effort and time, so beware the hidden costs. Assess cost versus value with analytics and measurement tools. Engage your audience with social media.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. We partner with them, and give them tools to help their business.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

DECEMBER 14, 2013

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Startup 105

Startup Search Engine Optimization Summary Customer 105

SoCal CTO

MARCH 9, 2007

Some very interesting graphics including this heat map: Very cool visualization tool! Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Startup Professionals Musings

APRIL 7, 2017

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Social media activities require professional effort and time, so beware the hidden costs. Assess cost versus value with analytics and measurement tools. Engage your audience with social media.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

NOVEMBER 3, 2012

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Tips 93

Tips Search Engine Optimization Summary Startup 93

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. How do you use LinkedIn?

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Jason Nazar

AUGUST 15, 2013

Social Media. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Social Media – Digg, Reddit, StumbleUpon, Del.icio.us, Twitter.This is a separate segment of referring traffic that warrants its own category. To make sure you maximize the potential for traffic from social media: 1.)

Web 61

Web Social Media Content Sites 61

Both Sides of the Table

MARCH 8, 2010

Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. There are the new tools like Tumblr and Posterous. Some search.

Blogging 286

Blogging Startup Writing Summary 286

Jason Nazar

JANUARY 14, 2009

Social Media. Helpful Resources about Search Engine Traffic : 68 Helpful SEO Tools. Social Media - Digg, Reddit, StumbleUpon, Del.icio.us, Twitter. make sure you maximize the potential for traffic from social media: 1.) Search Engines. Referring Traffic / Press. Refreshing Content.

Web 62

Web Social Media Content Sites 62

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). The other major pilot customer was. Today awe.sm I have been using the basic awe.sm

Marketing 307

Marketing Technical Review Startup Tool 307

SoCal Delicious

JANUARY 15, 2010

Standalone URI shorteners work fine when you want to shorten mostly foreign URIs, but that’s a crappy approach when you want to submit your own stuff to social media. Because you throw away the ability to totally control your traffic from social media, and search engine traffic generated by social media as well.

SEO 37

SEO IP PHP Blogging 37

Tech Zulu Event

NOVEMBER 11, 2011

I use a free mind mapping tool called MindMeister to help me chart out the common identity of my audience. So getting back to my non-techie friends, when you set up your Posterous go ahead and create a “custom domain name”. Write those down and then head over to Google Keyword Tool. Create your blog.

Blogging 83

Blogging Email Writing Sites 83

SoCal CTO

JULY 13, 2010

Why you have to design products for how your customers are , and not how you want them to be. 8 Really Cool Web-Based Tools for Bloggers - Blogtrepreneur | Entrepreneur Blog , June 1, 2010 Looking for cool applications to help you make your blog or site all it can be? Your remote control has two buttons. Which button do you press?

Startup 175

Startup Venture Capital Slides Blogging 175

SoCal CTO

MARCH 16, 2007

And in fact all our globally-connecting-social-networking tools are making face-to-face more, not less desirable. Thanks to the tools yall are building, we now have more far-flung friends--including people weve never met f2f--than ever before. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150