Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

SoCal Tech Calendar

AUGUST 31, 2010

Wednesday, September 1, 2010 -- Social Media Marketing. The German American Business Association (GABA) and Epic States, invite you to an exciting workshop and panel discussion focusing on the social media industry followed by a reception at the UCLA Anderson School of Management. German American Business Association.

Social Media 100

Social Media Media Marketing UCLA 100

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The tools and measurements are the same for both.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Tech Zulu Event

DECEMBER 10, 2013

has appointed Matt Monahan as its VP Social Media Marketing to stir its digital business acceleration. Monahan will be in charge of managing Science’s social customer acquisition companies like EverySignal and Madrigold. LA-based Science Inc.,

Social Media 82

Social Media Media Marketing Startup 82

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

SoCal Tech Calendar

JUNE 19, 2009

Thursday, June 25, 2009 -- Using Social Media to Market Your Business. Resistance to social media is futile. Millions of people are creating content for the social Web. Your customers have been there for a long time. San Diego Venture Group. Special Keynote Headliner: Guy Kawasaki.

Social Media 100

Social Media Media Marketing San Diego 100

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Start social networking with peers.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

JUNE 29, 2010

Westlake Village-based FavRav is hoping to leverage the popularity of social networking site Facebook to help local businesses find new customers. According to FavRav, it has launched a new social media tool targeted at small businesses, to help those businesses generate referrals from existing customers.

Westlake Village 154

Westlake Village Social Network Social Media Tool 154

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

Social Network 65

Social Network Marketing Networking Social Media 65

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85

TechCrunch LA

AUGUST 30, 2022

Users can also leverage in-app tools to modify the clothes they purchase, allowing them to personalize items they purchase from these collections, he added. “Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. .” Genies CEO and founder Akash Nigam.

Geni 219

Geni Silver Lake Startup Platform 219

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. For example, while the customer paradigm is shifting rapidly to smartphones, a survey last year indicated that just 12 percent of small businesses had that reach.

Customer 93

Customer Custom Networking Entrepreneur 93

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks.

Social Media 268

Social Media Media Social Network Seed Funding 268

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. The tools and measurements are the same for both.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet.

Customer 91

Customer Custom Startup Networking 91

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. The tools and measurements are the same for both.

Media 92

Media Social Media Marketing Resource 92

InfoChachkie

NOVEMBER 3, 2014

In contrast, social networking sites drove a record number of clicks, up 20% over the prior year. Clearly there is a shift occurring in users'' behavior, as social networks continue to hone their product discovery and purchase capabilities. Google is great at search, yet their G+ social network wasn’t the most successful.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

socalTECH

JULY 21, 2011

Los Angeles-based MomentFeed (www.momentfeed.com) is looking to sort through that data to help marketers better tap into location based, social networking. Rob Reed: I was doing social media strategy consulting from 2007 until 2009, what I would really characterize as Social Media 1.0.

Social Media 248

Social Media Zumbox Media Startup 248

Tech Zulu Event

OCTOBER 22, 2013

Solaborate is a blend of great social network platforms, by taking in all the greatest bits and putting it all into one. Consumers all have access to social networks, but the business-side has never really caught on. I was very inefficient at doing my job with the lack of tools.

Social Media 92

Social Media Social Network Tool Mobile 92

Both Sides of the Table

AUGUST 2, 2009

Twitter is the new CRM (customer relationship management) channel. The volume of Tweets is enormous and growing at a rapid pace so tools are emerging to help brands manage this information. Tools (covered at the end of the post) are emerging to help us to automate this process given the sheer volume of Tweets we must now monitor.

Social Network 235

Social Network Writing Tool Startup 235

Startup Professionals Musings

MARCH 16, 2014

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention.

Marketing 102

Marketing Funding Social Media SEM 102

socalTECH

MAY 30, 2019

We could still deliver applicants and deliver passive job seekers to a company, but we could also delivery applicants that already understood what the cultur of the company was, and be able to measure the kind of footprint people were making on a social network. That's been very effective.

Content 193

Content Social Network Coach Help 193

Tech Zulu Event

APRIL 10, 2013

According to James Borow, CEO of SHIFT, “The industry’s current marketing clouds can’t keep up with the rapid pace of software innovation and this forces people to work in silos, leaving marketers with a rigid set of tools that only meet some of their needs.”. Social Network For Marketers.

Marketing 67

Marketing Help Social Network Class 67

Startup Professionals Musings

JANUARY 17, 2013

There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point. Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention.

Marketing 106

Marketing Startup Social Media SEM 106

socalTECH

JULY 7, 2011

With the proliferation of social networks, communications clients and VoIP phone services, users often find they need to use multiple ways--Twitter, Facebook, phone, FAX, and more--to communicate with their contacts. Why would your users want to manage all of their communications, social networking, and so forth in one place?

Social Network 259

Social Network Platform Networking Google 259

socalTECH

MAY 18, 2011

Artin Nazarian: The goal of the project, is to make the life of folks in the nightlife industry better, by providing tools to better market to the exact demographic they need, to get them to attend clubs and bars. In addition, we though we'd connect this to social media, as a forward-facing view for customers.

Social Media 174

Social Media Seed Funding Startup Design 174

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. Putting customers first. Legendary customer support. They’re deep into Customer Development ,” he said. Innovative.

Startup 248

Startup Venture Capital Conference Social Media 248

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. LinkedIn has been my primary tool for keeping track of who to invite. * The level of resumes we get through our LinkedIn networks is top notch. to help bloggers and blog readers with comments.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150