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Your Customer Success Team Is Focusing On The Wrong Definition Of Success

InfoChachkie

He started by stating, “We track customer success.” My initial reaction was, “Great, but I am not sure that qualifies as non-obvious” but then he quickly knocked it out of the park, adding, “We define ‘customer success’ as enabling our customers to generate more prospects and close more sales. Such metrics will obviously differ.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

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6 Tips For Ramping Up Your Work Culture For Tomorrow

Startup Professionals Musings

The future of work is definitely changing, accelerated by the current pandemic. It seems they are both looking for more personal satisfaction and sense of purpose for their efforts. You need to overtly reward change efforts, and show a mindset of recognition of the need for more team satisfaction and purpose.

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6 Keys To Competitive Advantage By Memorable Service

Startup Professionals Musings

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. My recommendations always include adopting a customer mindset, as well as the following steps: Accept today’s definition of relevant customer support. Treat every customer exceptionally before they complain.

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7 Strategies To Solve Your Business Problems Faster

Startup Professionals Musings

Each of these will help you in achieving success and satisfaction while tackling your toughest business issues: Stop attacking symptoms – dig first for the root cause. A broken process or a subtle quality issue can generate a flood of customer satisfaction problems, cost overruns, and loss of market share.

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7 Leadership Opportunities Founders Must Never Ignore

Startup Professionals Musings

In my experience of many years as a business founder, consultant, and executive, I offer the following list of situations that always imply a real need for people and business leadership, and have the potential for long-term positive impact to your bottom line and business success: Your business image is slipping in the eyes of customers.

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