article thumbnail

Customer Validation - 33 Great Articles

SoCal CTO

Beware of Mentors. I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." Customer Validation 101.

Custom 227
article thumbnail

6 Sources Of Purpose To Drive Business Success Today

Startup Professionals Musings

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty.

Startup 118
article thumbnail

8 Reasons Why Great People Make Processes Repeatable

Startup Professionals Musings

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. As a business advisor and investor in new startups, I see how difficult it is to make any process work, no matter how well designed, if the team is dysfunctional.

Coach 128
article thumbnail

How To Make The Most Of Your DNA As An Entrepreneur

Startup Professionals Musings

Others are really marketers out to make money fast, and believe that they can entice customers to any offering. Picture the graphic designer, the IT expert, or the independent accountant or attorney. Ultimately, most get the best help from business advisors and mentors. External forces (competitors and customers).

article thumbnail

5 Strategies Of A Startup Founder To Inspire The Team

Startup Professionals Musings

The author’s focus is the world of architecture and design, but I’m convinced that the principles and strategy outlined are equally important to every new business or entrepreneurial effort: Instill pride. A single marketing coordinator can accelerate your efforts by being the coach and mentoring key members of the team on soft marketing.

Startup 95
article thumbnail

Balance Your Focus Between Passion And Perspiration

Startup Professionals Musings

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty.