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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders, no surprise?—?that’s founders, marketers, investors?—?and

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. That means it solves a real problem for real customers who are ready and able to spend real money. The number of current potential customers is large and growing. So let’s take a look.

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Star-studded digital avatar startup Genies launches NFT fashion marketplace

TechCrunch LA

Genies is partnering with a handpicked group of creators to design the first set of collections available on the platform, Nigam said. “Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. ” Genies CEO and founder Akash Nigam. .

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How to Create And Use Snapchat’s New Custom Geofilters

Tech Zulu Event

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out. Put your customer at the top, rather than technology. For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums.

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LA Tech Startup Innovators and Fun Facts

Tech Zulu Event

By using SteelHouse, ecommerce sites can use live data to instantly respond to a customer’s wants and needs for stronger transaction values, increased conversion rates, and an overall better customer experience. Their Behavioral Marketing Platform even broke new ground at ad:tech 2011 winning an innovation award.

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There’s No Such Thing as an MCN. It’s a Figment of Your Imagination

Both Sides of the Table

YouTube AND other platforms. Each distribution channel you sell products in has its own unique customer base but your goal is to build a relationship with those end customers. And of course SnapChat is relevant for younger video consumers. But ignoring SnapChat for video is a mistake. It’s both / and.

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