Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

OCTOBER 3, 2012

It seems like everyone has an Internet startup these days. In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. So what are the key strategies that can improve the success odds for your online startup? Engage your audience with social media.

Startup 96

Startup Social Media Content Paid Search 96

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

SoCal CTO

OCTOBER 5, 2010

Great content again in September that meets at the intersection of startups, technology, product and being a Startup CTO. Chris Dixon , September 12, 2010 My most useful career experience was about eight years ago when I was trying to break into the world of VC-backed startups. Why You Should Write. Your service: the game.

Startup 191

Startup Product Technology Venture Capital 191

socalTECH

AUGUST 8, 2016

We caught up with founder and CEO Mike Mothner --who we first interviewed back in 2007 --to catch up with the company, gets some hints and tips on growing a company, the challenges of bootstrapping, and why Wpromote hopes to be buying more companies in the future. It's a customer centric world. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

NOVEMBER 3, 2014

In contrast, social networking sites drove a record number of clicks, up 20% over the prior year. As noted in this recent Wall Street Journal article, Google has begun requesting that merchants include rating and review data to ensure that the efficacy of their search results.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210