Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. These are necessary to attract customers, investors, and give you a line of defense with competitors.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

APRIL 18, 2020

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Failure to learn.

Metrics 157

Metrics Demand Statistics Sales 157

Startup Professionals Musings

AUGUST 19, 2022

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Tool 121

Tool Statistics Entrepreneur Metrics 121

Startup Professionals Musings

DECEMBER 22, 2014

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Failure to learn.

Entrepreneur 113

Entrepreneur Metrics Demand Statistics 113

Startup Professionals Musings

JANUARY 11, 2014

How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Provide direct customer contact to everyone, as well as training. If your people and your startup do not change, statistics say you won’t survive.

Entrepreneur 110

Entrepreneur Startup Training Statistics 110

Startup Professionals Musings

NOVEMBER 11, 2019

This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements. Crowdsource: putting your audience to work beyond customers.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

MAY 31, 2015

This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements. Crowdsource: putting your audience to work beyond customers.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

JULY 27, 2013

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Failure to learn.

Metrics 110

Metrics Entrepreneur Demand Statistics 110

Startup Professionals Musings

APRIL 6, 2014

This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements. Crowdsource: putting your audience to work beyond customers. Marty Zwilling.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

DECEMBER 6, 2017

This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements. Crowdsource: putting your audience to work beyond customers.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

JANUARY 31, 2016

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Using data metrics alone for decisions, without seeking the root problem and alternative solutions, kills creativity. Failure to learn.

Metrics 60

Metrics Demand Statistics Sales 60

Startup Professionals Musings

DECEMBER 10, 2017

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. It’s the same for customers and products, where analytics have long proven their value.

Tool 53

Tool Entrepreneur Statistics Metrics 53

Startup Professionals Musings

MAY 5, 2017

Statistics show that the failure rate for new businesses within the first four years is fifty percent or greater, even with companies that have a large startup budget. Having a website won’t help if customers can’t find it. Use social media to actively engage with your customers. Customer service is not just fixing problems.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

AUGUST 8, 2018

Unfortunately, most of the entrepreneurs who contact me for guidance only seem to work on strategic issues when they are in a crisis, such as losing a major distributor or being swamped with customer complaints. I recommend that every entrepreneur and business owner carve out some time every week for proactively work on strategy.

Tips 51

Tips Metrics Sample Statistics 51

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business.

Social Media 56

Social Media Pricing Technical Review Demand 56

TechCrunch LA

SEPTEMBER 7, 2021

DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. If the entrepreneur has trouble answering this, it’s not going to work. And we’re a performance agency; everything we do is based on results.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

MAY 7, 2017

How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Provide direct customer contact to everyone, as well as training. If your people and your startup do not change, statistics say you won’t survive.

Startup 56

Startup Training Statistics Summary 56

Tech.Co

DECEMBER 12, 2017

So when we come across an entrepreneur who cannot resist using 20 words when 10 would suffice, it’s painful, really painful. Q: Tell us about your customers/users …. We want hard data and metrics – we want proof. A: Huge problem causing lots of pain for customers. What’s unique about your solution? The Hand Waver”).

Tips 70

Tips Startup Statistics Metrics 70

Startup Professionals Musings

NOVEMBER 29, 2012

How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Provide direct customer contact to everyone, as well as training. If your people and your startup do not change, statistics say you won’t survive.

Startup 93

Startup Training Statistics Summary 93

Startup Professionals Musings

SEPTEMBER 14, 2011

How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Provide direct customer contact to everyone, as well as training. If your people and your startup do not change, statistics say you won’t succeed.

Startup 94

Startup Marketing Training Statistics 94

socalTECH

JUNE 25, 2012

The service was created by experience serial entrepreneurs Mark Sylvester and KymberleeWeil, who some might know from creating service introNetworks. introNetworks is still going strong and has some of the biggest customers in the world, like NASA and McCann World Group. We love data visualization. They are big, private communities.

Social Media 203

Social Media Startup Tool LAMP 203