Remove Customer Remove Entrepreneur Remove Pricing Remove Product
article thumbnail

8 Creative Pricing Strategies Most Startups Overlook

Startup Professionals Musings

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution.

Pricing 145
article thumbnail

6 Keys To A Winning Business Model For Your Customers

Startup Professionals Musings

Too many founders have learned that passion and free beta products do not imply a sustainable business. Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Customer support is more than handling exceptions.

Customer 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 New Realities Drive The Customer Decision Process

Startup Professionals Musings

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136
article thumbnail

Can you guess 10 tests for your success?

Berkonomics

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. A strategic relationship with one or more of the largest customers? Can you translate an idea into a compelling product? Where in industry life cycle?

Patents 286
article thumbnail

Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Customer 146
article thumbnail

7 Realities Related To Customer Value Disrupt Growth

Startup Professionals Musings

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

Customer 103
article thumbnail

Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

In his premier film appearance in the blaxploitation send-up “I’m Gonna Git You Sucka,” Chris Rock inadvertently addresses a key pricing challenge faced by most entrepreneurs. Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. How Much For A Rib?

Pricing 100