Startup Professionals Musings

DECEMBER 25, 2021

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 136

Customer Custom Sales Social Media 136

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Consistency. Marty Zwilling.

Customer 122

Customer Custom Social Media Technical Review 122

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. The cost of social media done well is low.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

OCTOBER 2, 2013

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Customers buy solutions, not technology.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

FEBRUARY 17, 2021

It wasn’t so many years ago that starting a new e-commerce business on the Internet was a complex custom development project, usually costing a million dollars or more. Use the cloud and subscriptions for computing technology. Social media facilitates marketing and sales. Social media facilitates marketing and sales.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

OCTOBER 17, 2020

Entrepreneurs who search for real pain points, and build solutions around them, have the best chance of changing the world. As an alternative, if you are an entrepreneur looking for the next big thing, where should you look? Truly “disruptive” technologies. That’s the great thing about being an entrepreneur.

Custom 167

Custom Customer Startup Outsource Development 167

socalTECH

OCTOBER 21, 2014

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. We put our software onto computer chips, which are the size of your credit card, and we give it to customers without charge. READ MORE>>.

Social Media 178

Social Media Media Startup Culver City 178

Startup Professionals Musings

MARCH 6, 2023

Aspiring entrepreneurs who rely only on traditional learning vehicles (teachers, classrooms, and risk-free practice) are doomed to failure in anticipating change today. The Internet is the problem, by facilitating constant change, and it’s the solution, by providing an absolutely current view of customers, trends, and best practices.

Social Media 120

Social Media Startup Entrepreneur Education 120

Startup Professionals Musings

JUNE 18, 2011

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 93

Social Media Media Entrepreneur Platform 93

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124

Customer Custom Startup Course 124

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

DECEMBER 5, 2014

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

MARCH 16, 2019

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Customer 107

Customer Custom Sales Social Media 107

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

SEPTEMBER 23, 2019

The realm of an entrepreneur is all about change, but in my experience as a mentor to business founders, I hear too much about incremental change, and not enough about revolutionary change. Today every small business can look big, via a modern website, visibility on social media, and taking an active role in popular causes.

Entrepreneur 103

Entrepreneur Social Media Artificial Inteligence Examples 103

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

SEPTEMBER 29, 2019

A common request I get while mentoring entrepreneurs is for a copy of the startup checklist they need to follow, in order to build a successful new business. His checklists cover everything from building a vision, to consistently delivering results, for entrepreneurs up to mature business executives. Social Media.

Technology 86

Technology Cloud Computing Social Media Networking 86

Startup Professionals Musings

JULY 30, 2014

It may not be as sexy, but starting a new business that builds on an existing technology or business model is usually less risky than introducing that ultimate new disruptive technology. There is always time later for your next startup, using that disruptive technology of your dreams.

Technology 103

Technology Entrepreneur Study Research 103

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

NOVEMBER 11, 2019

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” Virtual living: the rise and growing dominance of social media. Crowdsource: putting your audience to work beyond customers.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Consistency. Marty Zwilling.

Customer 85

Customer Custom Social Media Technical Review 85

Startup Professionals Musings

JANUARY 16, 2023

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

Social Media 94

Social Media Media Ideas Writing 94

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. I suspect that several of these will surprise most entrepreneurs as being counter-intuitive to their thinking.

Technical Review 157

Technical Review Entrepreneur Marketing Customer 157