InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

NOVEMBER 24, 2014

This might be wise counsel for Jerry Maguire, but it is the exact opposite approach an entrepreneur should take. If an entrepreneur were to strictly follow Mr. Greene''s rules, they might have a shot at producing a screenplay, but they would almost certainly fail in business. 1) Law 4 - Always Say Less than Necessary.

Hollywood 227

Hollywood Santa Barbara Entrepreneur Customer 227

InfoChachkie

JULY 14, 2009

Hint: He was an entrepreneur. The same is true of entrepreneurs. Entrepreneurship is so highly valued in the Western World that some people try to convince themselves that they are an entrepreneur, when in fact they would be better off at a Big Dumb Company (“BDC”). Entrepreneur Does Not Equal Inventor.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153

Both Sides of the Table

JANUARY 6, 2014

And here’s an important point that I think modern entrepreneurs often forget: Investors are “co-owners” of your business. The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. In the Early Days.

Startup 325

Startup Sales Technical Review Software Review 325

InfoChachkie

APRIL 6, 2015

I am always on the lookout for inspiring entrepreneurs who have leveraged their passions into healthy livelihoods as they serve as instructive role models for my UC Santa Barbara entrepreneurial students. John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one.

Mentor 100

Mentor Pacific Palisades Startup Class 100

InfoChachkie

SEPTEMBER 1, 2011

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. You can watch my interview with Seth below or on YouTube here: [link]. To hear Seth verbally describe this enlightening story, watch the video.

Marketing 230

Marketing Conference Startup Santa Barbara 230

InfoChachkie

JUNE 25, 2009

It is surprising how often entrepreneurs forget this simple fact. A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. As outlined in Beware the Consultant , be wary when selecting a professional services firm.

Technical Advisors 124

Technical Advisors Technical Review IP Patents 124