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10 Sharing Principles Propel Many Current Businesses

Startup Professionals Musings

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In the idea stage, get customers involved with an engaging contest. Offer equity in future projects to people outside your business. Shared goodwill (trust).

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Interview with Ian Chen, Co-founder and CEO, Discotech

socalTECH

Ian talked to us about the rewards and challenges of being an entrepreneur, plus how important it is to manage lifetime value (LTV) of a customer versus customer acquisition cost (CAC) in making a successful company. (We Ian Chen: In my previous life, I was working in private equity in LA. What is Discotech? How are you funded?

Startup 113
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6 Ways A Business Can Lead With ‘We’ Rather Than ‘Me’

Startup Professionals Musings

Customers are looking for a differentiator today. Make sure your hiring practices include diversity, inclusion, and equity. Skip the shortcuts you may be taking to get an edge on your competitors at the expense of quality or customer service. Practice your agility. Repurpose product and services for emergent needs.

Examples 128
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10 Ways That Open Business Sharing Propagates Success

Startup Professionals Musings

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In the idea stage, get customers involved with an engaging contest. Offer equity in future projects to people outside your business. Shared goodwill (trust).

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Interview with Mike Whitmire, CEO and Co-founder, FloQast

socalTECH

In our first year of selling, we brought on over 50 clients, and last year we had 170 customers, and we now have about 40 employees. He said, this is great, and said they were really interested in getting more enterprise customers. The very first product we built got us into Amplify, but we ended up scrapping that entire platform.

Startup 124
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10 Principles Define Your Startup As Open Vs Closed

Startup Professionals Musings

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In the idea stage, get customers involved with an engaging contest. Offer equity in future projects to people outside your business. Shared goodwill (trust).

Startup 99
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10 Sharing Principles To Improve Your Business Image

Startup Professionals Musings

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. In the idea stage, get customers involved with an engaging contest. Offer equity in future projects to people outside your business. Shared goodwill (trust).