Both Sides of the Table
JULY 23, 2013
I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.
Startup Professionals Musings
JANUARY 8, 2020
As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. I strongly advise you create a separate bank account and credit card for your business, even though it is all your money. You will also need a line of credit for financing.
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Startup Professionals Musings
NOVEMBER 5, 2018
Tech may be the tool, but hospitality – making life a little easier, more comfortable, and more enjoyable for your customer, is the winning focus. Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers.
Both Sides of the Table
JUNE 27, 2011
Most people totally advise against stealth. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. He considered pulling out of the event because he wanted to stay in “stealth mode&# and felt an event like this compromised him.
Both Sides of the Table
NOVEMBER 19, 2009
I spent nearly a decade building software for large companies and then advising companies on the same. There’s a guy in Los Angeles that I met at several tech networking events. He would have found somebody technical and inspired that individual to work for equity or deferred payment. Making Things Happen. “Why?
Tech Zulu Event
JULY 28, 2012
This story highlights my experience at the event as a participant. . The team needed would consist of at least 1 non-technical business person (me) and 2 or more technical people—designer and developer. I was only able to create a team with non-technical business people and a designer. We had exactly 54 hours!
Startup Professionals Musings
APRIL 20, 2020
Most small businesses I advise still rely on traditional advertising models, assuming they can create enough media “noise” to get customers attention and sway them. Instead, it publishes actual customer “Photos of the Day,” highlighting the customer’s thrill of adventure purpose. These engagements well accepted by all.
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