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6 Management Strategies To Maintain Brand Leadership

Startup Professionals Musings

You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. For example, a few years ago Wells Fargo seriously damaged its brand trying to grow the business by creating accounts without proper customer consent. There are many comparable examples of big hits.

Examples 170
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9 Strategies For Implementing An Innovative Business

Startup Professionals Musings

For example, no one predicted that Howard Schultz could take the simple idea of a better coffee experience called Starbucks, and innovate it into a successful chain of almost 34,000 shops in 80 countries. Search for customer pain rather than high margins. New customers don’t see incremental improvements.

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10 Marketing Strategies To Drive Exponential Growth

Startup Professionals Musings

For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube. What I want to hear is an innovative marketing and growth strategy that will set you apart in the minds of investors, as well as customers.

Marketing 170
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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. I like patents, trademarks, and trade secrets, so this answer is a better sustainable competitive advantage than the other five answers. Martin Zwilling.

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7 Ways To Validate Your Business Idea Before Starting

Startup Professionals Musings

Don’t forget to consider customer alternatives, like trains versus airplanes. These days, you can find existing patents and trademarks through Google and the US Patent Office online site without spending thousands of dollars with your favorite patent attorney. Check for intellectual property barriers in your way.

Ideas 106
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10 Business Model Components Required In Every Plan

Startup Professionals Musings

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Target market. Sales/Marketing.

Sales 102
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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

They are looking for startups that have a sustainable advantage over direct and indirect competitor offerings, as well as obvious value to customers living without your product today. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.