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6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. The problem is that startups have limited resources to keep them ahead of big companies. Money from customers and investors is the same color.

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

They are looking for startups that have a sustainable advantage over direct and indirect competitor offerings, as well as obvious value to customers living without your product today. First to market, for example, is not normally a sustainable advantage for startups. Thought leadership position in your market and customer set.

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7 Ways To Validate Your Business Idea Before Starting

Startup Professionals Musings

Don’t forget to consider customer alternatives, like trains versus airplanes. These days, you can find existing patents and trademarks through Google and the US Patent Office online site without spending thousands of dollars with your favorite patent attorney. Choose projects with financial resources within your reach.

Ideas 106
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8 Potential Entrepreneur Assists From Your Alma Mater

Startup Professionals Musings

Most aspiring entrepreneurs look to their alma mater, or any university, as a source of classes that can help them, but neglect to think outside the box or take advantage of all the other resources to be found there. Get help with grant funding and incubator resources.

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6 Values And Priorities That Investors Will Relate To

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Customer data integrity and security. This priority applies to big companies, as well as startups. Martin Zwilling

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7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Startup 111
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7 Due Diligence Checks On Your Idea To Save Some Pain

Startup Professionals Musings

Don’t forget to consider customer alternatives, like trains versus airplanes. These days, you can find existing patents and trademarks through Google and the US Patent Office online site without spending thousands of dollars with your favorite patent attorney. Choose projects with financial resources within your reach.