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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Measuring is all about return-on-investment (ROI). Ric Dragon, an expert in online marketing, in his classic book.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95
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7 Metaphors That Every Aspiring Leader Should Emulate

Startup Professionals Musings

The hard part is providing the leadership required to align and motivate all the constituents and players – from engineers, to investors, vendors, and ultimately customers. Existing business frameworks are the recipes, and great entrepreneurs creatively use new tools and strategies to hone these frameworks, just like a master chef.

Coach 114
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How to Improve Your Odds of Getting to Yes with a VC — “Land and Expand”

Both Sides of the Table

Some firms are trickier since they artificially call everybody “partner” but they’re not all “investment partners.” Find a portfolio company or two that they’ve invested in. How does the partnership typically make its final investment decisions? It’s pretty easy since nearly every VC lists its partners on the website.

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Simplifying Startup Investments: Ryan Feit (CEO) of SeedInvest

Tech Zulu Event

On one end, entrepreneurs who have (at minimum) built something customers love and are willing to pay for, and the other hand, investors who are looking for the very companies who fit that profile. You’ve built a great business, your customers love you. The investment environment at large in light of the JOBS Act.

Invest 100
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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This is a very important to do when you first start a company.

Sales 393