TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

Metrics 260

Metrics Startup Slides Technical Review 260

Startup Professionals Musings

JUNE 23, 2021

As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incent and reward employees who delight customers. That approach still is meaningful today.

Customer 147

Customer Custom Technical Review Metrics 147

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. You know exactly when you want to sell to this customer and presumably it’s this quarter! Which customers to target: Elephants, Deer or Rabbits ? Unique Selling Proposition.

Customer 324

Customer Custom Marketing Newsletter 324

TechEmpower

MARCH 4, 2024

Focusing on generative AI applications in a select few corporate functions can contribute to a significant portion of the technology's overall impact. Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

MARCH 12, 2022

They look at your track record, industry leadership, marketing energy, moral values, and peer relationships. Quality of your technical and business teams. Brand recognition and market influencer support. Just be aware that building your customer base first requires deep pockets, or many investors.

Technical Review 147

Technical Review Social Media Entrepreneur Startup 147

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

SEPTEMBER 11, 2016

That doesn’t mean that entrepreneurs should ignore business and market realities, under the assumption that success is a random phenomenon. Don’t forget to consider customer alternatives, like trains versus airplanes. Find a recognized billion dollar and growing market. Now we soon expect a computer on every wrist.

Technical Review 58

Technical Review Ideas Patents Startup 58

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

MARCH 14, 2022

I continue to believe that most of the data gathering in the real world, and on the Internet, is done by businesses to help you find what you want, protect you, and improve your experience, rather than invade your privacy or scam you. Market your solution and user benefits, not the mysterious technology behind it.

Customer 137

Customer Custom Technical Review Symantec 137

TechCrunch LA

OCTOBER 5, 2020

Companies that have leveraged technology to make the procurement and delivery of food more accessible to more people have been seeing a big surge of business this year, as millions of consumers are encouraged (or outright mandated, due to Covid-19) to socially distance or want to avoid the crowds of physical shopping and eating excursions.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

MARCH 6, 2021

A closer analysis often indicates the cause to be a lack of diligence in handling common business finances. I found a good summary of the most common mistakes in a classic book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. In startups, cash is king.

Technical Review 151

Technical Review Startup Summary Pricing 151

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

MAY 13, 2023

That doesn’t mean that entrepreneurs should ignore business and market realities, under the assumption that success is a random phenomenon. Don’t forget to consider customer alternatives, like trains versus airplanes. Find a recognized billion dollar and growing market. Check for intellectual property barriers in your way.

Ideas 106

Ideas Technical Review Patents Startup 106

socalTECH

AUGUST 1, 2014

However, Redondo Beach-based StaffRanker (www.staffranker.com) has rolled out a system to help those companies better manage what is a notoriously difficult segment of the labor market, which has a lot of turnover and which just doesn''t match existing, corporate performance management systems. Who is your ideal customer?

Help 223

Help Hermosa Beach Technical Review Redondo Beach 223

Both Sides of the Table

APRIL 3, 2014

Most technology startups seem to be funded by product people or business people. Whenever I heard why we didn’t feel a sales process at an important customer was going well (or if we lost) I would get involved myself. They are as good at selling you as they are at selling your product to customers. People are buying YOU.

Sales 382

Sales Help Startup Pricing 382

Eric Greenspan

MAY 14, 2013

As a newfound Dad Blogger and experienced marketer, I’ve begun offering a great new service that has been greeted by the Mommy Blogger community with great interest and the manufacturers of great products have responded equally well. I will demand and police honest and ethical reviews, whether good or bad. Win win win.

Technical Review 135

Technical Review Product Services High Tech 135

Tech.Co

JANUARY 3, 2020

Customers are happy, clients are beaming, and the revenue just keeps rolling in. However, as a business owner, you know that resting on your laurels can be dangerous, which is why staying up to date with the latest business technology is a necessity. And if you aren't making good use of this business tech, you're missing out.

Technical Review 91

Technical Review Software Review Social Media Platform 91

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. Our whole product and technology team is about 500 people. Darren Clark: Our missions is to help small businesses and communities grow. Louis and Atlanta.

Technical Review 223

Technical Review Glendale Advertising Google 223

Berkonomics

FEBRUARY 15, 2024

And yet, such relationships properly used and never overused, can quickly and precisely help you cut through delays in government agencies, speed the process of product planning and ultimate release, aid in positioning in the market and help you avoid a myriad of mistakes that could prove costly in time and money.

Class 194

Class Organization Technical Review Activity 194

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. Our whole product and technology team is about 500 people. Darren Clark: Our missions is to help small businesses and communities grow. Louis and Atlanta.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

MAY 24, 2018

controlling your psychology ) you no doubt have heard me say that raising capital is a sales & marketing process. Building models to evaluate the deal and/or reviewing customer files, company financials, business plans, etc. Maybe they even help you meet other partners?

Venture Capital 314

Venture Capital Technical Review Invest Slides 314

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. The target market is moving in unpredictable ways.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. Challenge yourself to delivering a technical innovation. People need to see you as a person.

Technical Review 143

Technical Review Coach Mentor Customer 143

Startup Professionals Musings

JANUARY 30, 2022

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Marketing and sales chasm. Marketing costs can be a deep hole.

Startup 150

Startup Technical Review Customer Custom 150

Both Sides of the Table

APRIL 20, 2017

I pointed out that the storage market in the US alone is ~$30 billion / year and there is no dominant provider — the largest player has < 10% market share. So how did a company that provides storage grow so fast (we’ll exit 2017 with 10’s of millions in recurring revenue), why is it so defensible and is it really a tech startup?

Technical Review 268

Technical Review Funding Software Review Artificial Inteligence 268

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. It’s not about helping them use our software. Businesses typically use LinkedIn to recruit employees.

Customer 100

Customer Custom Software Review Technical Review 100

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. My simple answer is that they keep their focus on customers, rather than technology. Jeff Bezos has kept his focus on customers. Practice continuous bar-raising for your talent pool.

Marketing 123

Marketing Technical Review Customer Custom 123

socalTECH

DECEMBER 28, 2020

Every year, we feature the year end reflections of founders, CEOs, investors, and others in Southern California's high tech community. In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. We'll be posting these throughout the next two weeks. Contact our editors for details.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

Tech.Co

FEBRUARY 16, 2024

Grants can be used at the discretion of the business owner – from marketing to onboarding and beyond, but winners need to use the funds as they pledged to in their application. Create a membership here Deadline: Applications are reviewed quarterly 3. Since 2006, NASE has handed out almost $1,000,000 through the program.

Technical Review 193

Technical Review Software Review Startup Competition 193

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing. The result is no deal.

Marketing 71

Marketing Tips Technical Review Social Media 71

socalTECH

NOVEMBER 2, 2017

com) � backed by local investors Rincon Venture Partners and Bonfire Ventures�is helping to solve that problem, with its career pathing software designed for helping employees at large enterprises figure out what's next. Anne Fulton: Fuel50 is a career pathing startup, part of the HR technology landscape. What is Fuel50?

Help 100

Help Southern California Startup Technical Review 100

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466