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Street-Smart Entrepreneurs Need High-Tech Partners

Startup Professionals Musings

Should they go after high-tech nerds for partners, or professional technologists? Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology. A great technical LinkedIn profile is a good start, but not enough to assure success in your environment.

High Tech 103
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8 Brand Models To Attract Your Perfect Fit Customer

Startup Professionals Musings

Attracting the right customers is the key to success in business, whether you have a new startup or a mature enterprise. For example, Xerox tried to broaden the use of "xerox" as the standard term for "photocopying" to extend their existing customer segment into office automation and all kinds of computing.

Customer 123
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Burst adds a super high-tech dental floss to its dental care offerings

TechCrunch LA

Burst’s floss comes in a case for replacement bobbins, which can be delivered to a customer’s door for $6.99 The new product is a $12.99 mint-eucalyptus-flavored, charcoal-coated dental floss that expands between teeth.

High Tech 169
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Startups Today Need Anticipatory Customer Service

Startup Professionals Musings

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That’s just not sufficient to hold today’s fickle, less loyal, and ready to jump customer. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today.

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Should they go after high-tech nerds for partners, or professional technologists? Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology. A great technical LinkedIn profile is a good start, but not enough to assure success in your environment.

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8 Ways To Stay Competitive In Today’s Technical World

Startup Professionals Musings

Should they go after high-tech nerds for partners, or professional technologists? Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology. A great technical LinkedIn profile is a good start, but not enough to assure success in your environment.

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SPONSOR MESSAGE: Tap Into Southern California's High Tech Economy with socalTECH

socalTECH

Dear readers: Like keeping up to date on Southern California's latest venture funding, high tech deals, and more? Looking to better track your clients, customers, partners, and local companies? People tell us our job listings are by far the most effective way to reach high tech executives in Southern California.