Tech.Co

JANUARY 10, 2018

If you as a founder don’t think that appealing to women should be a part of your marketing strategy, you are wrong, and will lose. “Focusing on emotion is key when communicating with female customers. Most importantly, humor can get customers talking about your product or service. Connect With Your Customers.

Tips 71

Tips Custom Customer Dollar Shave Club 71

Startup Professionals Musings

DECEMBER 27, 2019

Every new business dreams of growing from a startup to a global market leader in a few years, like Amazon.com, but that goal is elusive. As a mentor to entrepreneurs, I often get asked for the magic that has made Amazon the world's most valuable brand , from a total unknown only twenty years ago.

Marketing 123

Marketing Technical Review Custom Customer 123

Startup Professionals Musings

JANUARY 11, 2023

In my experience as a mentor, I find that keeping creative thinking in the balance is a challenge for every startup, due to the natural employee tendency to resist change. Sales people tend to remember the latest product when selling to clients, not the one best for that customer. Not always to good effect. Failure to learn.

Marketing 119

Marketing Metrics Demand Statistics 119

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

Startup Professionals Musings

JANUARY 6, 2021

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. Balance of passion with reality and customer feedback. Pay attention to all.

Mentor 133

Mentor Startup Custom Customer 133

Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

JULY 12, 2021

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. Here are the key recommendations from both of us, based on my own business mentoring insights: Re-launch using your enhanced core competency.

Entrepreneur 167

Entrepreneur Technical Review Mentor Custom 167

Both Sides of the Table

FEBRUARY 26, 2016

I think you’ll learn more in watching the 20-minute interview that Troy Carter and I did than you will in most tech interviews because he cuts down to the raw essence of what it takes any product to be discovered and nurtured and the power of being able to connect the right emerging artist with the right influencers in a market.

Mentor 150

Mentor Venture Capital Marketing Product 150

Startup Professionals Musings

APRIL 9, 2023

Many business leaders I meet in my consulting practice are frustrated by the challenge of getting their teams working together, increasing engagement, and tackling market change requirements. Facilitate coaching and mentoring, inside and outside. Open office layouts and common relaxation areas are key to this initiative.

Coach 117

Coach Mentor Study Activity 117

Startup Professionals Musings

MAY 22, 2023

If you are one of these, you may be missing win-win opportunities to incrementally expand existing markets, create new ones enabled by new technologies, or do good for society in this new age. Begin with a perspective on improving the current market reality without needing to disrupt what is. Don’t confuse the means with the ends.

Capital 142

Capital Netflix Resource Custom 142

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. I found their five phases of the process to be compelling, based on my own years of experience mentoring startups: Nail the pain.

Technical Review 143

Technical Review Custom Customer Entrepreneur 143

Startup Professionals Musings

JULY 25, 2021

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Technical Review 157

Technical Review Entrepreneur Marketing Custom 157

Startup Professionals Musings

JANUARY 18, 2023

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. Even the best marketing doesn’t do it. My recommendations always include adopting a customer mindset, as well as the following steps: Accept today’s definition of relevant customer support.

Competition 109

Competition Services Custom Customer 109

Both Sides of the Table

APRIL 19, 2011

Get connected to the right mentors and your business may catapult to the next level. I figured if Matt was on the verge of bankruptcy and one mentor changed his trajectory, what if we had a formalized, community-wide program? He is very hands-on and helpful – especially for any company looking into customer acquisition.

Acquisition 304

Acquisition Startup Custom Customer 304

Startup Professionals Musings

APRIL 15, 2012

Startups provide leadership in the market. The servant leader serves the people they lead through mentoring, direct assistance, listening, and acting on their employees input. In addition, leaders need to serve the needs of customers and stakeholders, as well as those of team members, so a sense of balance is required.

Mentor 109

Mentor Startup Organization Ideas 109

Startup Professionals Musings

AUGUST 4, 2023

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. The most senior leaders then become coaches and mentors, rather than the source of all decisions.

Startup 95

Startup Coach Mentor Social Media 95

Startup Professionals Musings

SEPTEMBER 2, 2015

Some get stuck in a rut and get run over by competitors with new technology, like Eastman Kodak, and others get pushed into a crisis, like Apple did, before they reinvent themselves into a new market. Here are the key recommendations from both of us, based on my own business mentoring insights: Re-launch using your enhanced core competency.

Technical Review 99

Technical Review Marketing Mentor Entrepreneur 99

Startup Professionals Musings

MAY 20, 2020

For example, if you as an entrepreneur come across as arrogant or too casual, many people you need to deal with in business, including investors, suppliers, and customers, will run the other way. Shares views and learns from a personal mentor. These can be honed over time, and can’t be easily faked.

Entrepreneur 168

Entrepreneur Mentor Metrics Custom 168

Startup Professionals Musings

JULY 30, 2022

Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers. If you can explain the problem to a mentor, or even write it down, you will more likely get to the root cause quickly, and avoid emotional and blame-infused responses. Explore solutions, outcomes, and options calmly.

Startup 135

Startup Mentor Entrepreneur Technical Review 135

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing. The result is no deal.

Marketing 71

Marketing Tips Technical Review Social Media 71

Startup Professionals Musings

DECEMBER 9, 2016

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. The most senior leaders then become coaches and mentors, rather than the source of all decisions.

Marketing 89

Marketing Coach Mentor Social Media 89

Startup Professionals Musings

OCTOBER 1, 2022

As a mentor to many business professionals and owners, and aspiring entrepreneurs, I find a wealth of innovative ideas, but often less insight on what it really takes to transform ideas into an income stream that can excite new customers into long-term business success. Test your innovation with at least a hundred customers.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Custom 57

Custom Customer Technical Review Software Review 57

Startup Professionals Musings

JANUARY 7, 2023

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. This fallacy, often called historical myopia, essentially involves extrapolating only from recent positive events, and ignoring the reality that markets saturate or evaporate. Extrapolating you as the target customer.

Entrepreneur 125

Entrepreneur Netflix Social Media Startup 125

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Custom Customer Technical Review 113

Startup Professionals Musings

MARCH 4, 2022

If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Be proactive rather than reactive to market change.

Competition 148

Competition Metrics Demand Custom 148

Startup Professionals Musings

MARCH 20, 2015

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Entrepreneurs tend to look for big changes and big markets when seeking disruptive opportunities, when the opposite may be more effective.

Marketing 102

Marketing Technical Review Entrepreneur Custom 102

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.

Technical Review 143

Technical Review Coach Mentor Custom 143

Startup Professionals Musings

NOVEMBER 2, 2022

As a long-time mentor to entrepreneurs, here is my collection of smart risks that investors and I look for in new startups: Focus on a tough customer problem rather than a fun technology. Investors hate technology solutions looking for a problem, due to the high risk of no customers. Customers like leaders, not followers.

Resource 121

Resource Metrics Entrepreneur Custom 121

socalTECH

APRIL 10, 2018

Most of our mentors are people who have been successful entrepreneurs and investors, who have been there, and understand how to get a company to the next sage. Matt Stodder: The most important thing is to understand their customers, and who they are going after. Blake Caldwell: We believe heavily in customer in customer development.

Startup 172

Startup Seed Funding Mentor Ideas 172

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

SEPTEMBER 15, 2023

Many people believe that new ideas are the critical element of innovation, but in my experience as a mentor and investor, long-term business success is more about implementation than ideas. Search for customer pain rather than high margins. New customers don’t see incremental improvements.

Artificial Inteligence 114

Artificial Inteligence Ideas Satisfaction Custom 114

Startup Professionals Musings

FEBRUARY 11, 2023

Here are five key ones to celebrate: Enjoy the feedback from every satisfied customer. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas. Increasing customer focus and loyalty.

Startup 118

Startup Satisfaction Custom Customer 118

Startup Professionals Musings

OCTOBER 4, 2023

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. Constraints are the best motivators for finding new approaches to solving a problem, building a product, or crafting an effective marketing campaign.

Resource 112

Resource Ideas Competition Entrepreneur 112

Startup Professionals Musings

SEPTEMBER 17, 2011

Every startup mentor has his favorite list of basic strategies to avoid pitfalls, and I’m no exception. Most startups I know have “refined” their target market several times during their rollout. Make marketing and sales a priority. You will be amazed at how many items you forgot to cover, and how fast the cash disappears.

Mentor 100

Mentor Startup Social Network Patents 100

Startup Professionals Musings

DECEMBER 3, 2022

For example, with a strong background in traditional marketing, you may reposition yourself as a digital marketing expert, with a much better opportunity. Launch a personal marketing plan for visibility. Build a personal marketing plan, as you would for a new product, including regular highlight reports, progress, and results.

Social Media 125

Social Media Summary Startup Mentor 125