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Using Social Media To Deal With Customer Trolls

InfoChachkie

You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209
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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time. This audience feedback allowed the band to iteratively modify their creation.

Startup 269
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What The Heck Does “Traction” Really Mean To A VC?

InfoChachkie

Evidence of validation manifests itself in many forms and is derived from a variety of market forces. Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. However, not all ventures are mature enough to generate paying customers.

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Top 30 Startup Technology and Product Posts for September 2010

SoCal CTO

Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Why You Should Write. Why You Should Write.

Startup 191
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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? Share and Enjoy.

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Startup Spotlight: Final Exams, Santa Chatbot and Clean Up Your Email

Tech.Co

Customers can choose among its many templates to quickly add a chatbot to any Facebook page and then use its different reply types to create lead generating bots, list of articles taken from RSS feeds, Mailchimp and Zapier integrations, carousel of images and full-fledged ecommerce or food ordering solutions within the Messenger interface.

Email 70