InfoChachkie

OCTOBER 8, 2012

Evidence of validation manifests itself in many forms and is derived from a variety of market forces. Five broad sources of independent, third-party validation are: Customers, Partners, Distributors, Industry Experts and other Stakeholders. However, not all ventures are mature enough to generate paying customers.

Venture Capital 265

Venture Capital RSS Customer Custom 265

InfoChachkie

MARCH 4, 2013

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time. This audience feedback allowed the band to iteratively modify their creation.

Startup 269

Startup Cloud Computing RSS Writing 269

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

JULY 15, 2013

Scaling normally occurs after a startup achieves product-market fit. Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Advertising - "We will monetize our customers via online ads.". Don''t Define Scale Too Early.

RSS 206

RSS Journal Entrepreneur Resource 206

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? Often this ties to marketing support. Do you need to provide RSS?

Develop 396

Develop Development Startup SEO 396

InfoChachkie

MAY 6, 2013

Paul Singh, a partner at the seed stage firm 500-Startups, effectively articulates the market forces driving this investment strategy in his Money Ball presentation. According to Jim Andelman, "These market dynamics combine to leave good companies unfunded, even when they do not need ''much'' more capital to achieve a good exit.

Entrepreneur 246

Entrepreneur Venture Capital Technical Review Capital 246

InfoChachkie

AUGUST 22, 2012

The following guest post comes from Sean Percival, CEO of Wittlebee , a kids clothing club that sends its customers a new customized box of clothes every month, based on their children's age, color preferences and geographic location. If you’re in the market for a new bag, Chris may have already pinned it for you.

Blogging 178

Blogging RSS Social Network Screening 178

SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? Often this ties to marketing support. Do you need to provide RSS?

Develop 384

Develop Development Startup SEO 384

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

InfoChachkie

SEPTEMBER 4, 2012

Clearly define the addressable market for your pain reliever, which is a subset of the total number of people who are feeling the pain; the total market size is not relevant. What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? Share and Enjoy.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Tech.Co

DECEMBER 8, 2017

Customers can choose among its many templates to quickly add a chatbot to any Facebook page and then use its different reply types to create lead generating bots, list of articles taken from RSS feeds, Mailchimp and Zapier integrations, carousel of images and full-fledged ecommerce or food ordering solutions within the Messenger interface.

Email 70

Email Artificial Inteligence Startup Template 70

InfoChachkie

DECEMBER 17, 2012

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. However, at that time, our resources were better applied to exploiting our primary, PC-based market.

Tool 255

Tool Startup Ideas Resource 255

InfoChachkie

JUNE 4, 2012

Fallacy: Startup ventures tend to evolve, especially after you begin speaking with pesky customers and demanding partners. Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions.

Entrepreneur 272

Entrepreneur Outsource Ideas Technical Review 272

InfoChachkie

FEBRUARY 4, 2013

Whenever a VC assesses a potential investment opportunity, they attempt to match the entrepreneur(s), their solution, and intended markets with a pattern they have previously encountered. It represents a deal in which the management team has deep domain expertise and the venture’s value proposition has been market validated.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

InfoChachkie

FEBRUARY 11, 2013

If your business model is predicated on online customer acquisition, do not exclusively rely on consultants to craft and execute your online marketing initiatives. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Share and Enjoy.

Technical Review 264

Technical Review Entrepreneur IP RSS 264

InfoChachkie

DECEMBER 3, 2012

Lean startups validate their business model by quickly iterating and assessing potential customers' feedback. Market Tested - The night before their recording date, the Kingsmen performed the song for an hour and a half (yes, a 90-minute version of the song) at a small club. Lean Music. Doomed Product Development. Share and Enjoy.

Startup 217

Startup RSS Marketing Sales 217

InfoChachkie

SEPTEMBER 24, 2012

A startup leader's primary responsibility is to maximize the return to its stakeholders, which include the company's global and local neighbors, employees, suppliers, customers and investors. A month from now it is unlikely that a supportive customer will drive across town to demonstrate their solidarity with the company.

Entrepreneur 203

Entrepreneur Email Sales RSS 203

InfoChachkie

JULY 18, 2012

Our customers benefitted from this and saved thousands over the years as a result. But later in 2011, new customers slowed, appointment bookings slowed and average appointment time dropped. The launch would be larger, broader and was to be supported by marketing to Costco members. I was wrong. We missed payroll. It was over.

RSS 170

RSS Technical Review Capital Email 170

InfoChachkie

JUNE 18, 2012

As described more fully in Startups Are A Remix , Innovators iterate and combine preexisting ideas until they incrementally modify an invention such that it embodies a marketable value proposition upon which a sustainable company can be created. If necessity is the mother of invention, obsession is the father of innovation. Share and Enjoy.

Ideas 221

Ideas RSS Technical Review .Net 221

Startup Professionals Musings

AUGUST 16, 2012

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Geographic customization. Give people a way to draw custom geographic boundaries to specify their area of interest. Topic customization. This is not just a fad.

Entrepreneur 96

Entrepreneur News Sites RSS 96

InfoChachkie

SEPTEMBER 5, 2012

The following guest post is from Dan Monarko, Online Marketing Manager at The Resumator , a SaaS applicant tracking system and hiring platform trusted by many of the fastest-growing companies in the world, including: Pinterest, Tumblr, Hootsuite, Klout, Posterous, Bitly, Atari and Mashable. Share and Enjoy.

Tips 182

Tips RSS Ideas SaaS 182

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Provide multiple methods of access.

Web 96

Web FAQ Marketing Technical Review 96

Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Provide multiple methods of access.

Customer 160

Customer Custom FAQ Technical Review 160

InfoChachkie

DECEMBER 10, 2012

If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.". The company posted a Show HN entry entitled, " We built a better solution for customer analysis and support.". Although social media news sites can be effective market validation tools, they are not without their downsides.

News 198

News Sites Startup RSS 198

InfoChachkie

AUGUST 27, 2012

They must compete with tens of thousands of other performers who are all pursuing the same customer dollars. At the outset of their careers, they are forced to market themselves with little to no budget and differentiate their product so that they gain adequate attention without alienating too many potential customers.

Tips 204

Tips Startup Entertainment Entrepreneur 204

InfoChachkie

JANUARY 7, 2013

had a very different philosophy about affiliate marketing than Be Free. They also had a segment of customers that we hadn't been successful with - (I was there) to really learn. I was convinced that my passion was sports marketing. When we get in front of customers, it's about having that conviction. Commission Junction.

Class 207

Class Santa Barbara Startup RSS 207

InfoChachkie

JULY 25, 2012

If that's not enough, advertisers who get inbound calls from customers see much higher conversion rates and also much higher average order values from calls than they do from clicks. Our technology helps to establish, optimize, and monetize your mobile marketing opportunities. So what are you waiting for Facebook? Share and Enjoy.

Netflix 191

Netflix Blogging Mobile Advertising 191

Startup Professionals Musings

MAY 18, 2011

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Geographic customization. Give people a way to draw custom geographic boundaries to specify their area of interest. Topic customization. This is not just a fad.

Startup 94

Startup News Sites RSS 94

InfoChachkie

JANUARY 14, 2013

An efficient way to qualify a potential customer is to determine the size and availability of their budget. o Sell What You Have - The Say Yes sales team's priority is to get customers to select "the perfect dress" from whatever they have on the racks. Startup sales require high velocity. Startups must follow a similar philosophy.

Sales 251

Sales Startup Activity RSS 251

InfoChachkie

AUGUST 13, 2012

Rather than trying to do the same things better than their competitors, savvy entrepreneurs identify new ways to create and deliver value to their customers, which often result in sustainable competitive advantages. The Berkoff Blastoff. Fosbury is not alone in his role as an innovative Olympian. Immersion Leads To Innovation.

Startup 198

Startup Competition Activity Class 198

Both Sides of the Table

DECEMBER 5, 2010

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. emerge and are there any lessons to be gained about the future?

Social Network 297

Social Network Networking Web 2.0 Web 297

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. It might also be through twitter, Facebook, SMS, RSS, voice, etc. How does that happen? Don’t be a Ning!

Web 150

Web Sites Email HTML 150

Startup Professionals Musings

APRIL 16, 2010

This is the main focus of EveryBlock, where they give each city block its own Web page, its own RSS feed and its own e-mail alerts. Geographic customization. Give people a way to draw custom geographic boundaries to specify their area of interest. Topic customization. This is not just a fad.

Startup 52

Startup News Sites RSS 52

Startup Professionals Musings

NOVEMBER 28, 2018

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Provide multiple methods of access.

Customer 79

Customer Custom FAQ Technical Review 79

Both Sides of the Table

APRIL 13, 2011

RSS was something that had appeared.” “….I We have a theme we call Protocol, which are technology protocols and markets built around technology protocols like SMTP for email and RSS. In 2004 / 2005 I was starting to get intrigued with user-generated content. Human Computer Interaction. Protocol Digital Life. Distribution.

Venture Capital 288

Venture Capital Startup Technical Review Software Review 288

SoCal CTO

JUNE 14, 2008

Stamps.com - two back-ends - mainline service vs. marketing site. Benefit of a proprietary platform can be finding customers. From BBM's web site: media RSS - extensions to RSS subscription format to support time based media, enclosures, copyrights and other meta-data needed for media. I would tend to agree.

Platform 150

Platform EC2 Java S3 150

Startup Professionals Musings

OCTOBER 30, 2016

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Provide multiple methods of access.

Customer 102

Customer Custom FAQ Technical Review 102