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Mapp Acquires Marketing Analytics Developer Webtrekk

socalTECH

San Diego-based Mapp , a developer of cloud-based digital marketing software, has completed its acquisition of European marketing analytics software developer Webtrekk , the company said this morning. Mapp said it would benefit from Webtrekk's market position in German-speaking countries.

Develop 100
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GrubMarket raises $60M as food delivery stays center stage

TechCrunch LA

When people talk today about buying food, alongside traditional grocery stores and other physical food markets, they increasingly talk about grocery delivery companies, restaurant delivery platforms, meal kit services and more that make or provide food to people by way of apps. ” I don’t doubt that he means it.

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MindTouch Picks Up $12M For Customer Self Service Software

socalTECH

San Diego-based MindTouch , a developer of software-as-a-service tools to help companies create self-service, customer support sites, has raised $12M in a Series A funding. MindTouch's software provides customer support search tools, product information, and more to end users.

Customer 100
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Mapp Acquires Webtrekk

socalTECH

San Diego-based digital marketing software provider Mapp announced this morning that it is acquiring German software developer Webtrekk , a developer of marketing analytics and customer intelligence software. Webtrekk's customers include FlixBus, Porsche Holding, ING, and MyToys. Webtreek is based in Berlin.

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Perspectium Finds $8M For Service Management Integration Tools

socalTECH

San Diego-based Perspectium , which develops software for service management integration, has raised $8M in its Series B funding round, according to the firm. According to Perspectium, the new funding will help it continue expansion to global markets, and launch new products. The investment came from TVC Capital. READ MORE>>.

Services 113
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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. The company’s workforce has grown to about 270, including 80 in San Diego.

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Cordial Connects With Channel Partners

socalTECH

San Diego-based Cordial , the startup developer of personalized marketing software, has inked a number of channel partnerships, the company said Friday. Cordial's software is used to deliver personalized marketing emails and communications using real-time behavioral data and machine learning. READ MORE>>.