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5 Keys To An Unbeatable Solution For Your New Startup

Startup Professionals Musings

In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. For example, I’m not sure the world needs one more social media niche site, or another dating site, or yet another flavored drink alternative. Communicate and market your solution to the max.

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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

If you aren’t yet adapting to the market and your customers, you are falling behind. I define business agility for my consulting clients as the ability to change your business rapidly to meet customer and environmental changes, with minimal organizational disruption and cost. Adopt some key metrics to measure your change agility.

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8 Strategies For Sustaining Momentum In Your Startup

Startup Professionals Musings

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

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8 Tasks To Prepare You For Starting Your Own Business

Startup Professionals Musings

Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

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8 Personal Objectives That Should Drive A New Startup

Startup Professionals Musings

If your mission is to change the world or help the disadvantaged, another dating site or online gambling may not be for you, no matter how financially lucrative. Assess who you can get for value and mentoring. You may be comfortable driving your future based on vision and emotion, or have long been a stickler for details and metrics.

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10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Attract, train, and reward only the best leaders.

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6 Hard Questions That Every Entrepreneur Must Answer

Startup Professionals Musings

As a mentor to many aspiring entrepreneurs, I challenge them to think beyond what I call linear extensions to a current trend, such as another “easier-to-use” app for smartphones, a new dating site for pets, or another niche social network. Also evaluate the values of desired customers. Great social entrepreneurs are rare.