Customer Metrics Pricing Slides 
socalTECH
JULY 10, 2019
We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. The customer is really struggling to regain their lost humanity.
Startup Professionals Musings
NOVEMBER 4, 2019
In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Prepare your marketing story for customers and investors. Start by developing an “elevator pitch,” that you can deliver in thirty seconds to hook a potential customer or investor.
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Startup Professionals Musings
AUGUST 7, 2015
When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. These don’t get funded, nor bought by customers.
Both Sides of the Table
MAY 2, 2015
I love the enthusiasm, the boundless energy and the sense of possibility that comes from having an idea that hasn’t yet been beat up in the marketplace of competing ideas, customer contracts, VC skepticism, jaded journalists or fickle consumers who are on the The New, New Thing. They can help you with pricing. Board Preparation.
Both Sides of the Table
MARCH 21, 2010
As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. Have minimums but a sliding scale. It’s basically an excuse for you to have a regular meeting with your customer.
Tech Zulu Event
MAY 9, 2014
This was a chance to blow open the story on their companies, to address a room full of potential investors, mentors, partners, customers, and press. They showed very impressive average customer repurchases. Honestly though, it was anything but. About $37B worth of lost sales a year, worldwide. Look out for this company.
Both Sides of the Table
FEBRUARY 27, 2019
Board meeting gets scheduled Nobody thinks too much about it until a week or two before Management team has a last-minute scramble to pull materials together Management is super focused on its daily work of … winning customers, signing biz dev, shipping product … so this prep is a last minute “fire drill” and is seen as a slight distraction.
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