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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Second, how to get leads.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

My co-founder and CTO, Steven Corwin, is a graduate of UCLA's Electrical Engineering program, and built our program and lead the development of our technology platform. We provide full service, digital distribution and video-on-demand to iTunes, NetFlix, Hulu, Comcast, cable VOD, Time Warner, Cox, Dish Network, and AT&T.

Hollywood 256
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How FreedomPop's Free Wireless Internet is Disrupting Telecom

socalTECH

We've only got 40-45 people, versus if you look at a Verizon or AT&T, where they have tens of thousands of people having to support their network and provide customer support. Our customer support is in-house, and we have a light-touch customer support model, and we don't have to manage a massive network.

Startup 245
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Canoo takes the covers off of its debut electric vehicle

TechCrunch LA

Remarkably, Canoo has completed the design and engineering of its first model in just 19 months and is preparing its vehicles for production through a contract manufacturer. The company intends to go to market with an entirely new business model by providing customers with its cars for a monthly subscription fee.

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Why recurring revenues increase your company’s value

Berkonomics

Call it the Netflix effect. Application developers once considered their products as licensed in what would closely be allied to a single sale. Can you convert your model without losing your customer base? We immediately recall the razor and blade analogy to illustrate the point when planning product development and release.

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Why The Growth Of The Internet Is Driving EdgeCast's Revenues

socalTECH

The company--which is in the business of operating a content delivery network (CDN) to accelerate the delivery of web graphics, multimedia, applications, and more to end users-- recently disclosed it more than doubled its revenues in 2012, and has grown to over 230 employees--all due to a huge amount of demand for CDN services by its customers.

CTO Hire 248