Both Sides of the Table
JANUARY 19, 2015
Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
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Startup Professionals Musings
APRIL 4, 2015
Startups should begin by selecting just a few of the vast array of social media offerings out there, and customize based on results. Top social networks are Facebook (1.2 Ask yourself where are the influencers in your market, the majority of your target customers, and what type of interaction will be most productive to your business?
Both Sides of the Table
APRIL 4, 2011
He told me in some combinations of device / OS / network they are crashing 4 times per 100. 4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. How many through SEM? Do you have a customer referral program?
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. But my contact told me that many viral videos start through close networks on Reddit where a degree of formal and informal collaboration of individuals takes place.
Startup Professionals Musings
MARCH 16, 2014
Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Promotions that appeal to the wrong customers won’t help you.
Startup Professionals Musings
JANUARY 17, 2013
Use social media and Search Engine Marketing (SEM) to start. Do something unique to get customer attention. This step requires thought because you need to identify what can set you apart from your competitors and how to retain customers. Promotions that appeal to the wrong customers won’t help you.
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