Remove Customer Remove Patents Remove Social Media Remove Summary
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6 Management Strategies To Maintain Brand Leadership

Startup Professionals Musings

You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. Never argue with customers, public or private.

Examples 170
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. and trademarks. Budget time and dollars for each.

Product 169
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How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96
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4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 166
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

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10 Quotes You Should Never Use Around A Business Plan

Startup Professionals Musings

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I They only want a quick overview of the product, not detailed features and patent secrets. Look how many social media ‘likes’ my site has generated.”

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media.