article thumbnail

7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
article thumbnail

Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. These requirements must be based on market analysis, expert input, and existing customer feedback. Is it any wonder why so few entrepreneurs ever find the professional investors they seek?

Product 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Management Strategies To Maintain Brand Leadership

Startup Professionals Musings

You have done everything to register your brand legally , including domains, copyrights, patents, and trademarks. The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. Never argue with customers, public or private.

Examples 170
article thumbnail

How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96
article thumbnail

Why Smart Entrepreneurs Build Plans For Their Startup

Startup Professionals Musings

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. These requirements must be based on market analysis, expert input, and existing customer feedback. Is it any wonder why so few entrepreneurs ever find the professional investors they seek?

article thumbnail

8 Errors To Avoid In Your First Minute With Investors

Startup Professionals Musings

As an aspiring entrepreneur, one of the most important things you need is a memorable “ elevator pitch ,” to communicate your startup value proposition and leave a great first impression on friends, investors, employees, and future customers. For example, “I have patented a new tire that will double the wear mileage at half the cost.”

Sample 127
article thumbnail

Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Entrepreneurs routinely seek my advice regarding their executive summaries.