TechEmpower

NOVEMBER 13, 2023

During signup, the professional is prompted to enter their profile into a form, with an upload box for a resume, fields for awards, skills and certifications, and then a textbox - 500 characters max - for their professional summary. So instead, we fill it with a completely custom blurb, written just for him: Hello!

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 90

Summary Writing Competition Sample 90

Tech Zulu Event

FEBRUARY 12, 2015

I get questions from startup founders about executive summaries all the time. I answered some of those questions in a previous post, Crafting Your Executive Summary , so I won’t rehash them here. Here’s what not to do when crafting your executive summary. They range from “what should I include?” to “how long should it be?”

Summary 40

Summary Outsource Development Writing Outsource 40

Both Sides of the Table

OCTOBER 10, 2011

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. ” customer segment.

Netflix 287

Netflix Customer Custom Pricing 287

Both Sides of the Table

APRIL 19, 2011

Or read the quick, informative summary below the image! He is very hands-on and helpful – especially for any company looking into customer acquisition. Here’s a summary of our interview. Passion: Have to be able to motivate people, customers, team, yourself. we both love Jason).

Acquisition 304

Acquisition Startup Customer Custom 304

Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 55

Summary Writing Competition Metrics 55

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

Startup Professionals Musings

MARCH 3, 2023

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. These requirements must be based on market analysis, expert input, and existing customer feedback. Is it any wonder why so few entrepreneurs ever find the professional investors they seek?

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

Startup Professionals Musings

JUNE 6, 2012

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. That’s just not sufficient to hold today’s fickle, less loyal, and ready to jump customer. I found a good summary of these new expectations in a book just published by Micah Solomon, “ High-tech, High-touch Customer Service.”

Customer 97

Customer Custom Services Startup 97

Startup Professionals Musings

MAY 15, 2013

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. That’s just not savvy enough to hold today’s fickle, less loyal, and ready to jump customer. This exemplary customer service is just savvy marketing. Respect your customer’s view of usability.

Customer 89

Customer Custom Services High Tech 89

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

DECEMBER 24, 2016

I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. You can best help yourself by doing the homework listening to customers and quantifying the pain points before you define a great solution.

Customer 60

Customer Custom Ideas Summary 60

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

SEPTEMBER 13, 2023

I like his summary of the challenges involved, real case studies, and especially his recommended building blocks to a culture of perpetual innovation in any company: Extract and instill a long-term vision in your team. Your people on the customer front lines have the input you need on institutional changes required.

Case Study 117

Case Study Outsource Development Outsource Customer 117

Startup Professionals Musings

JULY 23, 2021

The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. For example, a few years ago Wells Fargo seriously damaged its brand trying to grow the business by creating accounts without proper customer consent.

Examples 170

Examples Customer Custom Social Media 170

Startup Professionals Musings

AUGUST 18, 2021

Here is a summary of some key insights I have gathered over the years from talking to and reading about serious entrepreneurs, including some of the “movers and shakers” today who have built multi-billion dollar enterprises, and really changed our world: The magic is in only pursuing smart risks. Today’s world will continue to evolve.

Entrepreneur 171

Entrepreneur Satisfaction Demand Customer 171

Startup Professionals Musings

AUGUST 25, 2011

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her new book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.

Technical Review 143

Technical Review Coach Mentor Customer 143

Startup Professionals Musings

FEBRUARY 15, 2023

It’s equally easy to go online and incorporate your new entity, register some intellectual property and have some fun with social media for marketing and interacting with customers. Keep expenses down, but keep customer visibility and sensitivity as a top priority. Practice living on a shoestring budget.

Equity 139

Equity Social Media Startup Summary 139

Startup Professionals Musings

MAY 23, 2022

I saw a good summary of these in the classic book, “ Ethical Leadership ,” by Andrew Leigh, an expert in this area. I like his specifics for business leaders on improving and sustaining the best company cultures, and his summary of the cultural myths facing new business leaders: It’s easy to be ethical.

Entrepreneur 116

Entrepreneur Software Review Summary Examples 116

Startup Professionals Musings

DECEMBER 3, 2022

Internally, you may need a video summary report of monthly value. Use the same mindset with new team members and customers. With the outside world, that could mean you need to maintain a personal website, be an active member of industry groups, and show value in social media profiles. Seek strong internal and external alliances.

Social Media 125

Social Media Summary Startup Mentor 125

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

OCTOBER 23, 2021

It also starts with a good summary of the intangibles, summarized as the five rules of relevancy, by Mark Zawacki: A startup needs to be relevant and stay relevant. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

JANUARY 27, 2020

As an aspiring entrepreneur, one of the most important things you need is a memorable “ elevator pitch ,” to communicate your startup value proposition and leave a great first impression on friends, investors, employees, and future customers. Customers think about alternatives, and investors worry about competitors.

Sample 127

Sample Summary Startup Slides 127

InfoChachkie

SEPTEMBER 4, 2012

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Entrepreneurs routinely seek my advice regarding their executive summaries.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Startup Professionals Musings

SEPTEMBER 4, 2021

I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. You can best help yourself by doing the homework listening to customers and quantifying the pain points before you define a great solution.

Ideas 155

Ideas Startup Summary Examples 155

Startup Professionals Musings

MAY 31, 2020

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. These requirements must be based on market analysis, expert input, and existing customer feedback. Is it any wonder why so few entrepreneurs ever find the professional investors they seek?

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

JULY 23, 2023

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 96

Startup Education Ideas Customer 96

Startup Professionals Musings

FEBRUARY 12, 2022

How good are you and everyone on your team at proactively scanning the environment for opportunities, emerging trends, and customer feedback? Imbue customer change focus. Provide direct customer contact to everyone, as well as training. In summary, change will happen. Increase change agility.

Startup 116

Startup Training Statistics Summary 116

Startup Professionals Musings

AUGUST 5, 2023

I saw a good summary of the most effective ways to source prospective investors in a classic book, “ The Art of Startup Fundraising ,” by Alejandro Cremades, who has been there and done that, both as an entrepreneur and an investor. Identify customer executives who need your solution.

Statistics 98

Statistics Entrepreneur Funding Social Media 98

Startup Professionals Musings

FEBRUARY 15, 2021

All this was done without damaging anyone’s credibility, or stealing customers. Here is a summary of each: Complementary strengths allows extended market penetration. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support.

Startup 173

Startup Outsource Development Examples Customer 173

Startup Professionals Musings

AUGUST 2, 2023

Here is my summary of key strategies that I would recommend to every mature business leader as well as startup founders: Regular personal contact with every team member. Nurture your relationship with critical and loyal customers. Most importantly of all, become very clear on what your customers need from you.

Summary 102

Summary Activity Customer Custom 102

Startup Professionals Musings

MARCH 21, 2021

For entrepreneurs, effective networking is required to find investors, partners, and customers. Serious investors expect founders to have their homework done before the first interaction – documented executive summary, business plan, and financial model. Customer retention. Investor negotiations. Time management.

Activity 133

Activity Startup Ideas Technical Review 133

Startup Professionals Musings

AUGUST 7, 2023

These components can totally change your customer value proposition, or the business model that you have honed. Cultural traditions often dictate business roles, procedures, and customer expectations. My summary recommendation is to quantify the context difference or institutional distance to each new market.

Outsource Development 110

Outsource Development Social Media Entrepreneur Summary 110