article thumbnail

7 Ways Your People Skills Are The Key To Your Success

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Startup 111
article thumbnail

Hire for your core. Partner for the rest.

Berkonomics

By definition, your core is your intellectual property foundation, the thing that makes your business most valuable to customers, investors and perhaps someday to potential buyers of the business. Patents, branding, marketing and more. Using your scarce capital and other resources.

Patents 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Values And Priorities That Investors Will Relate To

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Customer data integrity and security. This priority applies to big companies, as well as startups.

article thumbnail

7 Success Factors When Your People Are The Solution

Startup Professionals Musings

The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If you don’t have a high level of commitment and passion, you customers won’t seek you out.

Startup 174
article thumbnail

6 Ways To Extend Creativity To All Areas Of Business

Startup Professionals Musings

In fact, our education and training to logically associate related concepts reduces our ability to add the creative side, even though we were all born without that bias. Many businesses have found that raising the price of a product to give it status can win more customers than a price war. Think the unthinkable.

Ideas 171
article thumbnail

6 Ways To Sustain Growth In A Maturing Global Market

Startup Professionals Musings

In my experience, there will always be growth challenges that you can’t predict, including new technologies, economic downturns, and political changes, but I’m talking here about changes in the market that every good business leader should anticipate, including the following: Your targeted customer segment has a limit.

Marketing 110
article thumbnail

Relate Your Technology Solution to Customer Values

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Customer data integrity and security. This priority applies to big companies, as well as startups. Personal-privacy assurances.