Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Customer Custom Media 214

SoCal Tech Calendar

MARCH 21, 2012

Tuesday, March 27, 2012 -- Social Media  Beyond Targeted Ads. More and more, companies feel the need to adopt a Social Media strategy. However, they dont know where to start, what their customers expect, what they can do with the data they collect, and most importantly, how all of the effort will increase their ROI.

Social Media 113

Social Media Media Research Design 113

Tech.Co

JANUARY 3, 2020

Customers are happy, clients are beaming, and the revenue just keeps rolling in. However, as a business owner, you know that resting on your laurels can be dangerous, which is why staying up to date with the latest business technology is a necessity. And if you aren't making good use of this business tech, you're missing out.

Technical Review 91

Technical Review Software Review Social Media Platform 91

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Make it fast. Provide all this information in an About page.

Web 96

Web FAQ Marketing Technical Review 96

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Scarcity – less is more.

Customer 85

Customer Custom Social Media Technical Review 85

Startup Professionals Musings

JANUARY 6, 2021

Every new business I know dreams of building momentum in their business, where growth continues to increase, customers become your best advocates, and employee motivation is high. Unfortunately, with limited resources, this isn’t possible, and it frustrates customers and the team. Focus first on finding more of the right customers.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

JANUARY 27, 2017

Customer service has traditionally been a support function to respond to customer initiated requests, meaning someone waits for the phone to ring or for a website support request form. The old days of routing a customer to a single phone queue for any request will quickly kill any brand loyalty or advocate referral.

Customer 95

Customer Custom Services Technical Review 95

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Social Media 98

Social Media Technical Review Media Services 98

Startup Professionals Musings

NOVEMBER 28, 2018

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Skip the flash (and Flash). Make it fast. Help visitors navigate.

Customer 79

Customer Custom FAQ Technical Review 79

Startup Professionals Musings

MARCH 19, 2022

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Maximize online referrals and positive service reviews.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

OCTOBER 30, 2016

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Skip the flash (and Flash). Make it fast. Help visitors navigate.

Customer 102

Customer Custom FAQ Technical Review 102

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Best Communication Tools for Startups Communication tools refer to any type of technology that helps businesses stay connected. From its 4.3-inch

Tool 128

Tool Startup Software Review Technical Review 128

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Update your website to make it totally customer-focused. Provide memorable total customer experience relationships.

Marketing 94

Marketing Social Media Technical Review Customer 94

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

MARCH 14, 2011

Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Skip the flash (and Flash). Make it fast. Help visitors navigate.

Technical Review 90

Technical Review Customer Custom FAQ 90

Startup Professionals Musings

FEBRUARY 21, 2020

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Anticipate and establish supporting social media accounts. Reach out to friends and supporters for positive mentions.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

Startup Professionals Musings

MARCH 19, 2013

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Skip the flash (and Flash). Make it fast. Help visitors navigate.

Customer 99

Customer Custom FAQ Technical Review 99

Startup Professionals Musings

JULY 2, 2017

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Scarcity – less is more.

Technical Review 55

Technical Review Technology Social Media Social Network 55

Startup Professionals Musings

MARCH 22, 2013

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Customer 100

Customer Custom Startup Social Media 100

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Connect operations today with long-term goals.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

JUNE 22, 2019

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there.

Startup 98

Startup Technical Review Social Media Marketing 98

Startup Professionals Musings

DECEMBER 21, 2012

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there.

Customer 95

Customer Custom Marketing Technical Review 95

Startup Professionals Musings

DECEMBER 18, 2022

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Look how many social media ‘likes’ my site has generated.”

Technical Review 109

Technical Review Startup Statistics Social Media 109

Startup Professionals Musings

DECEMBER 30, 2020

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

JUNE 2, 2023

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. You need a big differentiator in these arenas. If you want U.S.

Invest 98

Invest Sites Technical Review Social Media 98

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Unit costs are important, but don’t forget about the cash flow hit, extra storage costs, and the probability of obsolete inventory due to necessary updates or pivots. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Tech Zulu Event

JANUARY 15, 2016

It’s a known fact that there are more men than women in tech, and those numbers aren’t getting better — in 2013, women held 26 percent of computing jobs in the United States, as opposed to 35 percent in 1990. Female Tech Role Models. She stresses the focus on useful products that their customers will be proud to own.

Technical Review 40

Technical Review Social Media Startup Screening 40

Xconomy

SEPTEMBER 23, 2016

I found another name for this low-tech form of long distance TV show sharing in the New York Times: “sync-watching.” Beyond a simple phone call, far-flung friends are using any technical means possible—like Skype and live tweeting—to duplicate that cozy experience of sitting in front of the same TV together. See how it works here.).

Technical Review 40

Technical Review News Social Media Startup 40

Startup Professionals Musings

MARCH 21, 2020

“Attached is a copy of my full business plan for your review.” I don’t have a business plan, but the technology is disruptive.” If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Look how many social media ‘likes’ my site has generated.”

Technical Review 124

Technical Review Statistics Startup Social Media 124

Startup Professionals Musings

SEPTEMBER 7, 2020

Of course, every risk level can be mitigated by a good plan that addresses the issue, offers a credible action plan, and will convince you, as well as investors and customers, that what looks like a risk to many is actually a sustainable competitive advantage for your startup. You need a big differentiator in these arenas. If you want U.S.

Startup 126

Startup Sites Technical Review Social Media 126

Startup Professionals Musings

AUGUST 29, 2014

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.

Entrepreneur 100

Entrepreneur Social Media Technical Review Startup 100