Startup Professionals Musings

AUGUST 12, 2017

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

NOVEMBER 16, 2018

As the rate of change continues to increase in business and technology, the more I’m convinced that marketing is the primary key to success for a new venture. Yet I find that many technical founders don’t feel they need it at all, or at best point to one person on the team who is marketing. The result is no deal.

Marketing 71

Marketing Tips Technical Review Social Media 71

Startup Professionals Musings

JUNE 1, 2022

Most are reluctant to tip that balance between hard-won experience versus new thinking that can take them to the next level. Winning business owners really listen and act on feedback from customers and advisors. Don’t be totally driven by a key customer. Listening to customers also helps.

Technical Review 120

Technical Review Customer Custom Social Media 120

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Don’t dumb it down for social media.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Tech Zulu Event

JANUARY 4, 2016

Thanks to Cloud technology, healthcare professionals can securely store and access patient information and update charts using Electronic Health Records (EHR). Wearable Patient Technology. Read up on the latest advances in wearable patient technology to see where you can implement this tech trend in your field.

Technical Review 40

Technical Review Social Media Media Research 40

InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. Of the 225 customer reviews currently posted on Amazon, over 90% are highly positive. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

Startup Professionals Musings

NOVEMBER 3, 2012

But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision. The best way to do this is with real customer interviews.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

DECEMBER 10, 2014

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Technical Review 106

Technical Review Startup Innocal Mobile 106

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Build word-of-mouth into your product or service.

Marketing 56

Marketing Startup Technical Review Innocal 56

Eric Greenspan

NOVEMBER 1, 2009

I think what I have to share on the Twitterverse is interesting enough, but I still need to establish the key relationships with top Bloggers, Twitterers, and other social media pros. This is an important piece for Make It Work as it allows us to post all the emails, tweets, and FB posts we share with our followers and customers daily.

Technical Review 100

Technical Review Santa Barbara Blogging Yammer 100

Eric Greenspan

NOVEMBER 1, 2009

I think what I have to share on the Twitterverse is interesting enough, but I still need to establish the key relationships with top Bloggers, Twitterers, and other social media pros. This is an important piece for Make It Work as it allows us to post all the emails, tweets, and FB posts we share with our followers and customers daily.

Technical Review 100

Technical Review Santa Barbara Blogging Yammer 100

Tech Zulu Event

SEPTEMBER 23, 2010

PT as they kick off the new weekly tech law show "TechZulu Law" with a discussion with IP attorney Denise Grayson, who portrays the attorney of Eduardo Saverin in the film about the early days of Facebook, "The Social Network.". Tech Law Tip of the Week: explanation of a frequently-asked IP law question for tech companies.

IP 81

IP Social Network Technical Review Networking 81

Startup Professionals Musings

JANUARY 6, 2023

For example, a while back a passionate entrepreneur approached me with an innovative solution for reducing world hunger, but hadn’t focused on the fact that hungry people often don’t have any money, and governments are not easy customers. Find market evidence of customers with means who are willing to pay for a solution.

Tips 80

Tips Startup Satisfaction Ideas 80

Tech Zulu Event

FEBRUARY 7, 2013

John Busher, Harry Balls – a humorous site offering reviews and information about mobile apps, primarily indie games. Watch the video to hear Busher’s tips on how to effectively reach out to bloggers and get publicity for your apps using release distribution services, developer diaries, visual assets, teaser trailers and more.

Mobile 71

Mobile Technical Review Platform Startup 71

Both Sides of the Table

MARCH 22, 2010

Use the fact that you were on an anointed list to build credibility when you eventually approach journalists (and VC’s, customers, employees). But more broadly it got me thinking to one of the biggest mistakes tech executives get into in the first place. They see journalists as a means to and end. Total waste.

Tips 307

Tips Startup Press Blogging 307

Startup Professionals Musings

OCTOBER 17, 2018

According to most investors I know, traction is some clear evidence that the “dogs are eating the dog food” – usually meaning that you have at least one customer paying full price for your solution. Another term often mentioned is “momentum,” or growing visibility and advocacy within your customer set.

Tips 79

Tips Metrics Technical Review Customer 79

SoCal CTO

DECEMBER 1, 2010

I continue to collect great content that is the intersection of startups, products, online and technology. The United States is now a debtor nation to China and that the bill is about to come due. These are probably the two sites where I've posted the most reviews. One out of ten of Americans are out of work.

Technical Review 175

Technical Review Startup Product Technology 175

SoCal CTO

JULY 13, 2010

10 Ways To Be Your Own Boss - A VC : Venture Capital and Technology , June 18, 2010 The folks at Behance and Cool Hunting asked me to talk at their 99% Conference a couple months ago. had two occasions recently to review products which had clear market leadership. Here are the top 30 along with a brief snippet from the post.

Startup 175

Startup Venture Capital Slides Blogging 175

SoCal CTO

AUGUST 3, 2010

This continues my series of posts: Top 30 Startup Posts in June 2010 Top 29 Startup Posts May 2010 Startup CTO Top 30 Posts for April 16 Great Startup Posts from March The following are the top items based on social signals. 10 Blogging Tips. That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com.

Startup 217

Startup Venture Capital Blogging Software Review 217