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Startup Due Diligence Is Not a Mysterious Black Art

Startup Professionals Musings

This is the dreaded “due diligence” process. For no good reason, this process seems shrouded in mystery, when in fact it is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. A good investor can do a lot to help a company, but can't make customers buy products.

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Understanding the Dreaded Investor Due Diligence

Startup Professionals Musings

This is the dreaded “due diligence” process. For no good reason, this process seems shrouded in mystery, when in fact it is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. A good investor can do a lot to help a company, but can't make customers buy products.

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StackSocial Signs Another Technology Publisher

socalTECH

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site.

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5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. If you’re needing some tips to jumpstart your strategy and attract female consumers, take this advice from these female startups founders.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Give your own customers the same consideration.

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6 Tips For When And How To Disclose Your Startup Idea

Startup Professionals Musings

Professional investors and advisors, on the other hand, usually refuse to sign these agreements today due to the risk of litigation and administrative workload, and will walk away. Potential investors don’t need this data, except perhaps as part of a final due diligence after agreement on terms. Sharing trade secrets.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.