Startup Due Diligence Is Not a Mysterious Black Art
Startup Professionals Musings
FEBRUARY 4, 2012
This is the dreaded “due diligence” process. For no good reason, this process seems shrouded in mystery, when in fact it is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. A good investor can do a lot to help a company, but can't make customers buy products.
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