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Startup Due Diligence Is Not a Mysterious Black Art

Startup Professionals Musings

This is the dreaded “due diligence” process. For no good reason, this process seems shrouded in mystery, when in fact it is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. A good investor can do a lot to help a company, but can't make customers buy products.

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Understanding the Dreaded Investor Due Diligence

Startup Professionals Musings

This is the dreaded “due diligence” process. For no good reason, this process seems shrouded in mystery, when in fact it is nothing more than a final integrity check on all aspects of your business model, team, product, customers, and plan. A good investor can do a lot to help a company, but can't make customers buy products.

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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Give your own customers the same consideration.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

As organizations we have become more open and I believe this is great for businesses and their customers. We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features.

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7 Tips To Keep Your Team Ahead Of “Business As Usual”

Startup Professionals Musings

Today’s customers are much more proactive in going online for the latest information, rather than simply reacting to the “push” messages that businesses traditionally use to drive commerce. If you as an entrepreneur are not “listening” to your online reviews, and not moving quickly to make changes, you are losing ground.

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Energica CEO plots her Italian EV company’s reboot from lockdown

TechCrunch LA

The venture is also one of the few e-motorcycle companies drawing engineering tips from competition. Technology from the track is transferring to production models, according to Cevolini. Energica credits the application of race tech to production e-motos for some of the increased order flow it saw early this year.

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10 Keys To Results With Social-Local-Mobile Marketing

Startup Professionals Musings

The world of marketing is changing faster than technology these days. Along with her insights, she offers 50 innovative new tips to grow your business. With social media, you can interact more precisely and create custom products and marketing to be almost all things to all people. See the world through the eyes of Generation Z.

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