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Four ways to create marketing excellence

Berkonomics

More we are taught in marketing classes. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. Or, with or without limits on supply, higher demand results in greater revenues, satisfying the ā€œIā€ in the formula.

Marketing 156
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The three legged stool of marketing excellence

Berkonomics

Email readers, continue here.] I= increase revenues. Use all the techniques you learn in marketing classes to drive demand. Higher demand results in higher prices – if there is limited supply. Higher demand results in higher prices – if there is limited supply. D=Decrease costs.

Marketing 201
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Can a revolutionary concept be too late to market?

Berkonomics

If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. A story of a company that couldnā€™t see far enough ahead.

Marketing 120
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Can a revolutionary concept be too late to market?

Berkonomics

If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. A story of a company that couldnā€™t see far enough ahead.

Marketing 120
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The trend is your friend.

Berkonomics

Email readers, continue here.] If the market is moving quickly toward your class of product or service, you may be able to gain a piece just by being there at the right time with the right product or service. Thatā€™s a valuable lesson.

Class 149
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The most important person on the startup team

Berkonomics

And what upsets people is that there are different quantities of those components available in the economic marketplace; and the law of supply and demand is pretty good about consequently assigning a value to them. What confuses us is that the components can all reside in one person, or multiple people.

Startup 189
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myLINGO | Connecting Non-English Speakers with the Movies

Tech Zulu Event

Explain to our readers why you started your company, and why you created your app myLINGO. Share with our readers your experience surrounding the launch of the app. Explain to our readers what you learned from seeing myLINGO in action. Can you share with our readers how you came to define or identify yourself as an entrepreneur?

Startup 91