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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand.

Marketing 156
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How ZendyHealth Is Adding Price Transparency To Healthcare

socalTECH

Los Angeles-based ZendyHealth (www.zendyhealth.com) thinks it has figured out a way to help both patients and doctors by helping connect patients to doctors and specific procedures, with upfront pricing. It's an on-demand, name your own price service. There's a complete lack of pricing transparency.

Pricing 100
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Higher demand results in higher prices – if there is limited supply.

Marketing 201
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Thinkful Offers Up Stipends For LA Technology Students

socalTECH

The company explained that its program allows local students to take courses and learn in-demand skills, in exchange for 15 percent of a students' post-graduation salary over four years. Thinkful says the payment period begins as soon as a graduate starts earning $40,000 or more, and is capped at $40,000 in total. READ MORE>>.

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An LA-led, public-private partnership pitches a $150B green infrastructure package to Congress

TechCrunch LA

All of that charging infrastructure and grid upgrades are in part designed to help meet the increased power demands that the proposal expects to bring onto the grid through another $25 billion in government funding for electric vehicles of all types. billion set aside for workforce retraining and education.

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6 Hurdles To Deep Relationships With Business Clients

Startup Professionals Musings

Bolton, a distinguished Marketing Educator Award winner at the W.P. It is very important for service companies to use and market peak load pricing, seasonal, and customer scheduling without impacting relationships. Carey School of Business. Infusing technology within the customer experience.

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Lime is building its first scooter ‘lifestyle brand store’ in LA

TechCrunch LA

Apparently with a physical storefront where it can convince customers of the wonders of on-demand mobility. Educate them on the benefits, educate them on safety, and provide helmets.” And with similarly cheap pricing, the decision of which to use comes down to brand affinity.